Company News Feed
What makes a brand iconic? Is there a magic formula that is true across countries and across categories – and if so, how can the magic be bottled? Brand and marketing consultancy, Added Value, looks at the defining characteristics of iconic brands and highlights some stand-out examples of iconic activity.
Cape Town born and raised singer/songwriter Brenton Brown has been nominated for a 2016 Grammy Award in the Best Contemporary Christian Music Performance/Song category for his song Soul on Fire
By the end of 2016, global IP traffic will pass the zettabyte threshold, equating to more than 80 exabytes per month – nearly one billion gigabytes. For advertisers and publishers alike, the struggle to direct content to the right eyes and ears is real.
Marc du Plessis is commercial director at Spark Media, which is a fusion of Habari Media and NAB, a division of Caxton Publishers.
Monthly IAB infographic.
The aaa in Johannesburg is still open for registration for its degree programs and invites those who dream of a career in marketing, advertising and communications to register until 15 February 2016.
What makes a brand iconic? Is there a magic formula that is true across countries and across categories – and if so, how can the magic be bottled? Added Value’s Mélanie Bonnet and Caroline Sarkis look at the defining characteristics of iconic brands and highlight five tips to help your brand reach iconicity.
There are certain things men don’t like to talk about: Their favourite team losing, when they last cried during a movie, and their balls.
Each day, Winnifred Knight sent hundreds of trend reports from around the world and, to save you the trouble of reading them all yourself, she’s put together a list of trends that she is tracking and monitoring throughout 2016.
Many brands aspire to becoming iconic. However, simply creating and designing amazing products is not enough by itself to achieve this. This is the view of brand and marketing consultancy Added Value’s Mélanie Bonnet, and Caroline Sarkis.
Egg Films’ Terence Neale is in the international spotlight again for Your Future is Not Mine, a global adidas Originals short film for New York agency, Johannes Leonardo. Your Future is Not Mine cracked this week’s Best Ads on TV; was Top Spot of The Week on Shoot; and was Editor’s Pick on Creativity and Little Black Book.
Y&R South Africa’s Cape Town office and partners launched the #Operation45 campaign during the Soweto Derby over the weekend, during which two boys received life-changing surgeries to correct their cleft lips.
FCB Joburg has given the typical ‘man’s best friend’ storyline a unique twist to introduce the new Toyota RAV4 to the South African public.
Travel search platform Cheapflights.co.za has appointed The Friday Street Club to manage its consumer and trade PR in South Africa from 1 February.
Many articles have been written on the differences between simply being a boss and what it means to be a leader. While a leader can be a boss, one cannot say that every boss is a leader.
A lot can change in a year. Digital trends, backed by interface development such as responsive design for instance, were first pioneered as far back as 2001.
Egg Films’ New Year’s resolution was to avoid any one-night stands in 2016 (with the possible exception of their Loeries party). So far, so good, with three campaigns already flighting this year, after second, third and fifth dates respectively with repeat clients Careers24, Standard Bank and Wimpy.
At Shift Joe Public, we believe that when you use brand as a driver, businesses grow. It is simply understanding and utilising that value and the role the brand plays in business.
South Africa’s first comprehensive guide to Content Marketing brings you the What, Why and How. Thought leadership articles describe the state of content marketing in a global environment and offer advice to on what tactics to use and how to ensure your content achieves that all-important reward: return on investment.
Happy 2016! To a new year and a fresh start. While we’re making personal resolutions on diets, habits and goals for the year, it’s opportune to make some on content marketing.