Company News Feed

Customer engagement dominates at 2015 Assegai Awards

The Assegai Awards, the direct marketing industry awards were hosted in Sandton on 12 November 2015. Customer engagement agency, iKineo had much to celebrate on the night after converting five of the seven entries into awards.

Vizeum clinches three Assegai Awards

We are proud to announce that Vizeum was awarded with three Assegai Awards.

Demographica wins big at the Assegai Awards 2015

With 10 wins out of 13 finalists at the annual Direct Marketing Association’s Assegai Awards last night, specialist advertising agency Demographica closes the door on 2015 with a celebratory bang.

Sunu directs message-on-a-bottle bromance for Castle

Egg Films’ Sunu directed Coming Home, Ogilvy Johannesburg’s new Castle Lager ad celebrating 120 years of the iconic South African beer.

Rowan Foxcroft and Graham Krige win the creativity jackpot

Art director, Rowan Foxcroft, and copywriter, Graham Krige, from Y&R South Africa’s Cape Town office, recently represented Y&R South Africa at the fourth annual LIA (formerly known as the London International Awards) Creative LIAisons, in Las Vegas.

Think before you share

If organisations such as Vodafone are being hacked allegedly by teenagers, consumers need to become far more wary of how they expose their personal information.

One Rand Family places at Creative Circle Ad of the Month

Creative Circle has named Sanlam One Rand Family Integrated Ad of the Month for May-July 2015. Arcade’s Rob Smith directed One Rand Family for King James.

The Bakers ‘Bokke’ Iced Zoo biscuit — a clever well-timed idea

A simple, clever and well-timed idea can be very rewarding. Such was the case with the South African Bakers Iced Zoo® Biscuit social media post created by M&C Saatchi Abel Gauteng — wishing the Springboks well for the semi-final match in the Rugby World Cup.

Take advantage of mobile in Africa: learn from China

With legislation driving growth in gaming, technology opening up opportunities in cosmetics, and beacons and QSR driving retailing, mobile innovation is happening in every market in China. So much so that mobile e-commerce expenditure for 2015 will be four times higher in China than in the United States. Given this, we’d be silly if we didn’t watch the market carefully and learn what we can to take advantage of mobile in Africa. Strategic marketing consultancy, Added Value, highlights a handful you might find worthwhile.

Differentiating brands for growth in a cluttered market

At Added Value, we use Yung’s archetypes as a base for character development. Through a combination of archetypes we are able to bring personality to products and services helping to support a brands positioning and ultimately connecting with consumers on a deeper, more emotional level.

The evolution of the mobile customer

As the mobile and online spaces intertwine and we now use our devices to access the internet, email and social media, consumers are expecting more from mobile operators and service providers.

Carat wins at the prestigious AMASA Awards

We are delighted to announce that Carat won two awards at the Advertising and Media Association of South Africa (AMASA) Awards.

Game-changing loyalty solution coming to South Africa — and beyond.

Mortimer Harvey Pty Ltd (Mortimer Harvey) and Loyal Solutions A/S of Copenhagen, Denmark have entered into an exclusive partnership that will bring Loyal Solutions’ state-of-the-art loyalty programme management technology into the Mortimer Harvey portfolio, providing new opportunities for clients either running a loyalty programme or contemplating initiating one.

Lebogang Rasethaba directs Aewon Wolf in Cell C ads

Egg Films’ Lebogang Rasethaba directed two music video-styled ads for Cell C featuring Aewon Wolf and Sketchy Bongo from The Wolf Pack.

Dentsu Aegis Network adds lifestyle marketing pillar “MKTG” to global brand network

Dentsu Aegis Network today announces the formation of a ninth global network brand, MKTG, the lifestyle marketing agency it acquired in August 2014.

Y&R South Africa cracks top 3 in creative league rankings

Following this year’s Loerie Awards, Y&R South Africa has achieved its best ever ranking in the Creative Circle Ranking for Group Agencies and the Loeries Official Rankings, cementing a position in the top 3 respectively.

Egg tops Loerie rankings; Arcade off to a dream start

Egg Films is the highest-ranked South African production company in the official Loerie Awards rankings for 2015.

Challenge from HospiceWits to help set South African record for biggest Zumba class

HospiceWits has challenged all South Africans to take part in setting a South African record for the biggest outdoor Zumba class in celebration of World Hospice and Palliative Care Day.

Direct and digital gurus join Mortimer Harvey family

Mortimer Harvey has appointed industry stalwarts, Winnifred Knight and Luisa Mazinter, as Direct Business Director and Group Chief Innovation Officer, respectively.

King James Group ranked SA’s top creative agency

King James Group (CT) has taken the number one spot on three of the most important tables of the Loeries Official Rankings, released yesterday.

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