Debonairs Pizza delivers double the amazing with new promotion

Posted: April 23, 2015

Debonairs Pizza, a household name since its launch 24 years ago, is delivering double the amazing to urban South African’s with its new promotion from FCB Joburg called ‘On the Double’.

Debonairs Pizza

Created by the agency’s Executive Creative Director Jonathan Deeb, Creative Director Gareth Paul, Art Director Kevin Yong and Copywriter Bonginkosi Luvuno, the campaign is tracking well and certainly encourages hungry South Africans to satisfy their cravings, on the double.

To communicate the promotion’s proposition for the brief period for which it ran, the agency focused above-the-line developing a television commercial that flighted on SABC, ETV and DSTV channels.

Shot by Hungry Films by Director Ian Difford and produced by Jackie Nel and Neil Hindle, the ad was two days in the making in-studio. You can see it here: