Debonairs Pizza, South Africa’s leading quick service restaurant in the pizza sector, is tickling the country’s funny bone with its new TVC for its Sausage & Bacon/Macon Feast promotion.
Targeting predominantly males, the spot was conceived by FCB Joburg’s team of Executive Creative Director Jonathan Deeb, Creative Director Gareth Paul, Art Director Kyra Antrobus and Copywriter Jessica Everson.
The TVC highlights one of those moments when you’re especially grateful for that Debonairs Pizza outlet near you.
“Everyone has one – that friend or family member who just can’t feed you on time, ever. You’ll be invited over for a meal and they’ll burn the pap, scald the melktert, drop the spaghetti, tip the lid of the salt shaker and half its contents into the soup or – even if they seem to be on top of things – load shedding delays the roast by 2 hours,” explained Deeb.
“So, identifying with our anti-hero and his friends in our story is easy. He’s invited several mates over for a braai on his newly installed gizmo. They look on with scepticism; they’ve been down this road before.
“And, true to form, the anti-hero botches it. While he gamely attempts to get the show on the road, those who know better order in something amazing from Debonairs Pizza. The Sausage & Bacon/Macon Feast because – as the apron says – real men eat meat, even when they’re not braai-ing!”
The ad is currently flighting on SABC, eTV and DSTV channels. It was shot in Rosebank over two days by Ian Difford for Hungry Films.
View the TVC here:
Creative agency: FCB Joburg
Key account management:
Group account manager: Struan Bourquin
Account director: Sarah Caradoc-Davies
Executive creative director: Jonathan Deeb
Creative director: Gareth Paul
Copywriter: Jessica Everson
Art director: Kyra Antrobus
Strategic planner: Jane Jacob
TV production: Tarisai Mphofa
Media planners: Jedd Cokayne – The Media Shop
Production companies: Hungry Films
Director: Gareth Paul; Ian Difford
Editor: Tessa Ford
Post-production: Tessa Ford Post Production, Bladeworks
Draftfcb South Africa – Brett Morris (011) 566-6000
Draftfcb Johannesburg – Alistair Mokoena (011) 566-6000
Draftfcb Cape Town – Eric D’Oliviera (021) 404-0300
Hellocomputer – David Moffatt (021) 404-0300
Debonairs Pizza spoofs sassy Johannesburg Metro police officer, Johannesburg resident who filmed her
FCB South Africa has a reputation for building South Africa’s favourite brands. That’s probably because we consistently produce South Africa’s favourite campaigns. Founded on ideas that truly connect with real South Africans. Ideas that solve business challenges. Ideas that win awards. Ideas that make a difference to our community, our country and our planet. Ideas that matter.
A network of individually run and managed agencies, FCB South Africa offers full service advertising; data analytics and visualisation; corporate identity, way-finding and packaging design; digital; experiential; promotions; public relations; retail advertising and social marketing solutions.