Demographica appoints heavyweight client service director

Posted: April 15, 2016

Phil BritzJohannesburg: Advertising agency all-star Phillip Britz has been appointed as the Client Service Director for full service specialist agency Demographica

In a move to manage the company’s rapid growth and continue to deliver the award-winning work and service their clients have come to know and expect, Demographica has appointed Phil Britz as Client Service Director.

In a move that sees founder and CEO Warren Moss evolve his role to concentrate on the company’s growth strategy, he quipped that he couldn’t be happier. “This is a fantastic problem to be able to solve. We are grateful to be in a position where we now require a specialist in this department and with Phil’s taking over as the new head of the client service department, we couldn’t be in better hands.”

Phil Britz joins Demographica with over a decade worth of experience at prestigious agencies boasting the likes of Aqua Online, TBWA/Tequila and Ogilvy. Phil has worked on brands across the spectrum that includes Unilever, Audi, Comedy Central, MTN and Virgin Active.

Having spent most of his career in traditional advertising, Phil was intrigued by Demographica’s approach to advertising. “The Demographica methodology uses Anthropology and data to inform strategy and their outsourced creativity model makes it near impossible for competitor agencies to compete. The approach is completely unique and has shown great results so far. I believe that big things are ahead for Demographica.”

Phil has been brought on to support, grow and strengthen Demographica’s client service team to match the growth the company is experiencing.

As a client service team our goal is to become the most trusted strategic partner to our clients.  In order to do this we must understand our clients businesses as well as they do, understand what keeps them awake at night and solve for this.  As a client service team we think about our clients business just as much as they do and this is what makes us a strategic partner instead of just a supplier.”

Kesaven Nadas PBB SA/Business Banking Marketing Manager of Standard Bank says that Phil’s extensive experience and knowledge is crucial in the current communications field and he looks forward to the possibilities. “Phil also brings an extremely high level of professionalism and energy to our business.”

David Barnes, Manager of Brand Communications from BMW expressed the team’s excitement on welcoming Phil to the business. “We have done some incredibly exciting things with Demographica in the past and we look forward to more fruitful launches and projects with Phil on board.”