Direct and digital gurus join Mortimer Harvey family

Posted: October 21, 2015

Luisa~2Mortimer Harvey has appointed industry stalwarts, Winnifred Knight and Luisa Mazinter, as Direct Business Director and Group Chief Innovation Officer, respectively.

Andrew Fradd, Group Managing Director of Mortimer Harvey says the agency is proud to welcome Winnifred and Luisa into the family. “With their combined experience in direct and digital marketing and out-of-the box thinking, the agency is set to lead the way in strategic omnichannel and data-rich marketing.”

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Winnifred oversees the Mortimer Harvey Direct team. She’s also responsible for strategy and training in the direct and CRM space at Mortimer Harvey and initiated the roll-out of an extensive training programme for all staff at the agency covering direct, CRM and digital. Winnifred will conduct similar training programmes for Mortimer Harvey clients in 2016.

Over her many years in the industry, Winnifred has built up one of the largest independently owned direct marketing libraries in Southern Africa. Many international associations have established a relationship with her to supply their users with information. In addition, the library is used as a reference library for most of South Africa’s universities, colleges and educational institutions.

Luisa leads the Mortimer Harvey digital and social media teams, focusing on strategy, business model design and innovation. Luisa developed and presents accredited programmes on Technology and Innovation, as well as Digital and Social Strategy through the University of Pretoria’s Gordon Institute of Business Science (GIBS). She also runs tailored in-house training courses and workshops for companies and is regularly invited as a guest lecturer by various universities, colleges and industry associations.

“With this calibre of resources on board, Mortimer Harvey has assembled a team that has the capacity to offer our clients a true 360°, fully integrated, go-to-market communications service that extends beyond advertising into a comprehensive business development solution,” says Fradd.