Ignite Joe Public’s recent TVC for client Iliadin takes a humorous approach to facing the winter blues this chilly season. Ilaidin’s nasal spray will not only unblock your nose, but it will also reduce a cold up to two days sooner.
To really bring this offering to life, the communication agency tapped into that deadliest of conditions that everyone has suffered from – directly or indirectly – at some point; man flu.
The commercial depicts a man suffering his debilitating symptoms, and his poor wife who patiently deals with them until enough is enough. Only iliadin has the power to end both of their suffering.
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Founded in 1998, Joe Public is the largest 100% independently owned communications group in the country with its core focus being the growth of its clients and people. Joe Public was rated by Finweek’s AdReview as the 2013 Agency of the Year and by The Annual as the Agencies’ Agency of the Year 2013. The group includes four specialised companies: Joe Public (Above-the-line), Ignite Joe Public (Below-the-line), Shift Joe Public (Brand Design), Engage Joe Public (Public Relations) and sister agency Joe Public? in Cape Town. The group has a global footprint into Namibia, Zimbabwe and Amsterdam.