Draftfcb Cape Town has played matchmaker and brought together two of South Africa’s most endearing brands, Engen 1-Stop and Wimpy, in a television commercial called ‘Love Story’ (http://www.youtube.com/watch?v=SMrzvE6elT0)
Created to showcase that Engen 1-Stop and Wimpy’s wide range of offerings make sure that you’re in the right frame of mind to love the journey of your road trip, the TVC highlights that holiday isn’t just about where you’re going; it’s about the experiences you have along the way.
It features a young man filling up his petrol tank who dances on the forecourt to attract the attention of a beautiful girl sitting in the Wimpy and sipping on a milkshake. He’s dejected when she leaves the table, but there’s a happy ending as she returns with a second straw, clearly inviting him to join her.
The concept was conceived by Draftfcb Cape Town’s team of executive creative director Mike Barnwell, creative director Aaron Harris, copywriter Chris de Villiers and art director Scott Fowler, and brought to life by Egg Films’ director Jon Ronbeck and Black Ginger editor Gordon Midgley.
“Our insight was that long journeys on the road aren’t always enjoyable; most of the time you’re just focusing on the end destination and, as you get hungry, annoyed and tired, you start wishing the hours away,” said Harris.
“However, when you take the time to stop and refresh, the journey becomes part of your adventure, and you enjoy every experience on the way.”
Client: Engen Petroleum and Wimpy
Agency: Draftfcb Cape Town
Key account management: Jonathan Chipps
Executive creative director: Mike Barnwell
Creative director: Aaron Harris
Copywriter: Chris de Villiers
Art director: Scott Fowler
Strategic planner: Robin Nixon
TV production: Caz Friedman
Media planners: MediaShop
Production company: Egg Films
Producer: Jon Ronbeck
Director: Kevin Fitzgerald
Editor: Gordon Midgley
Post-production: Black Ginger
Draftfcb South Africa – Brett Morris (011) 566-6000
Draftfcb Johannesburg – Alistair Mokoena (011) 566-6000
Draftfcb Cape Town – Eric D’Oliviera (021) 404-0300
Hellocomputer – David Moffatt (021) 404-0300
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FCB South Africa has a reputation for building South Africa’s favourite brands. That’s probably because we consistently produce South Africa’s favourite campaigns. Founded on ideas that truly connect with real South Africans. Ideas that solve business challenges. Ideas that win awards. Ideas that make a difference to our community, our country and our planet. Ideas that matter.
A network of individually run and managed agencies, FCB South Africa offers full service advertising; data analytics and visualisation; corporate identity, way-finding and packaging design; digital; experiential; promotions; public relations; retail advertising and social marketing solutions.