Draftfcb Puts In A Sharp Performance At Pendoring

Posted: September 21, 2013

Draftfcb South Africa put in a sharp performance at the 2013 Pendoring Advertising Awards in Cape Town last night (September 20) winning a total of seven awards, including the Prestige Award.

Taking it and clients to the stage were Draftfcb Johannesburg’s campaign for Toyota ‘Taai Oumas, Taai Tieners, Taai Meisies’, which won the Prestige Award as well as a Radio Gold.

Another radio campaign by Draftfcb Johannesburg for Toyota Automark was awarded a Radio Gold in the Truly South African category while Draftfcb Cape Town’s Fire Blanket Calendar for Engen was awarded Gold in the Truly South African general category.

Draftfcb Cape Town’s work for Pendoring 2012 won that agency three Silvers. In the category Television/cinema with a production budget less than R500 000 it was ‘Afrikaans Kom Kaap Toe’ while in the Posters, it was ‘Vat Oor: Sydney, Vat Oor: Londen, Vat Oor: Tokio’. ‘Vat Oor: Sydney, Vat Oor: Londen, Vat Oor: Tokio’ also won in the Craft category for illustration.

Over the past 19 years, Pendoring has become much more than just an awards event. Today it is aimed at creating greater awareness of the power of communicating in the home language of the target market, be it Afrikaans, Zulu, isiXhosa, and so on.

The Draftfcb group has a reputation for producing South Africa’s most loved advertising, across the country’s myriad languages.

In 2009, it took home a Silver Loerie in The Loerie Awards’ New Voice Non-English category, only to follow that performance in 2010 with a Gold and a Silver. It is the most recognised agency in this category.

At the Pendorings, it is a regular runaway winner: in 2002 first place honours in nine of the 17 categories as well as the Prestige Pendoring, which is awarded to the best campaign overall; in 2009 it took home 12 Gold Pendorings, and in 2011 notched up five Golds, five silvers and the Prestige Pendoring.

“Since the inception of Pendoring in 1995, Draftfcb has consistently performed excellently, more often than not leading the pack in terms of Gold and Silver Pendoring trophies, as well as the Prestige Award,” said Draftfcb Chief Creative Officer, Brett Morris.

“Our performance this evening proves yet again our team’s uncanny ability to communicate with South African consumers in their mother tongues in a manner that touches their hearts and souls. Respect to all.”

Draftfcb’s 2013 Pendoring winners were:

PRESTIGE AWARD

Title: Taai Oumas, Taai Tieners, Taai Meisies (Campaign)

Agency: Draftfcb, Johannesburg

Advertiser: Toyota

Agency Producer: Evelyn Bonase

Creative Director: Tian Van Den Heever

Executive Creative Director: Brett Morris

Production Company: Sonovision

Writer: Nerine Gardiner

GOLD: RADIO

Title: Taai Oumas, Taai Tieners, Taai Meisies (Campaign)

Agency: Draftfcb, Johannesburg

Advertiser: Toyota

Agency Producer: Evelyn Bonase

Creative Director: Tian Van Den Heever

Executive Creative Director: Brett Morris

Production Company: Sonovision

Writer: Nerine Gardiner

GOLD: TRULY SOUTH AFICAN – RADIO

Title: Warranty, Elijah, Mega Mileage Bonanza (Campaign)

Agency: Draftfcb, Johannesburg

Advertiser: Toyota Automark

Agency Producer: Evelyn Bonase

Creative Director: Grant Sithole

Executive Creative Director: Brett Morris

Music & Sound: Finetune Refinery

Producer: Finetune Refinery

Writers: Thabang Manyelo, Vuyo Mpantsha, Lazola Gola, Napoleon Masinga

GOLD: TRULY SOUTH AFRICAN – GENERAL

Title: Fire Blanket Calendar

Agency: Draftfcb, Cape Town

Advertiser: Engen

Agency Art Directors: Shani Ahmed, Paul Carstens, Sharleen Hollick, Anna Marjoribanks

Executive Creative Director: Mike Barnwell

Writer: Aaron Harris

SILVER: TELEVISION/CINEMA (with a production budget less than R500 000)

Title: Afrikaans Kom Kaap Toe

Agency: Draftfcb, Cape Town

Advertiser: Pendoring Reklametoekennings 2012

Agency Art Director: Riaan van Wyk

Agency Producer: Vanessa Parkin

Animation: Blackginger

Cinematography: Hein de Vos

Creative Director: Aaron Harris

Director: Anna-Lize Mostert

Editing: Upstairs Post

Executive Creative Director: Mike Barnwell, Francois de Villiers

Music & Sound: Frequency

Producers: Ben Kaufman, Jenny Brown

Production Company: 7Films

Writer: André de Wet

SILVER: POSTERS

Title: Vat Oor: Sydney, Vat Oor: Londen, Vat Oor: Tokio (Campaign)

Agency: Draftfcb, Cape Town

Advertiser: Pendoring Reklametoekennings 2012

Art Director: Riaan van Wyk

Creative Director: Aaron Harris

Executive Creative Directors: Mike Barnwell, Francois de Villiers

Illustrators: Clement De Bruin, Kronk

Writer: André de Wet

SILVER: CRAFT – Illustration

Title: Vat Oor: Sydney, Vat Oor: Londen, Vat Oor: Tokio (Campaign)

Agency: Draftfcb, Cape Town

Advertiser: Pendoring Reklametoekennings 2012

Art Director: Riaan van Wyk

Creative Director: Aaron Harris

Executive Creative Directors: Mike Barnwell, Francois de Villiers

Illustrators: Clement De Bruin, Kronk

Writer: André de Wet