Effective Measure extends audience measurement into Africa

Posted: May 30, 2016

Johannesburg, May, 2016 –Effective Measure (EM) are pleased to announce the launch of their reseller partnerships in Ghana, Kenya and Nigeria. Engineering the idea that brands that spend marketing dollars in digital media, can have confidence in the information that is being provided to them by their agencies and media owners.

EM integrates their media planning and data tools, information on media metrics, customer demographics, psychographics and life stage data through one easy to use, intuitive dashboard. This AUDIENCE product is available to advertising agencies and brands, on a subscription basis, to effectively plan digital media campaigns.

Digital publishers in Ghana, Kenya and Nigeria can now choose to use EM in two ways. Large content hubs may choose to pay for AUDIENCE, which is based on an annual subscription fee.

There is the alternative available to digital publishers or any digital brand, whereby they could opt-in to the emPower Data Co-Op. Instead of paying for audience measurement, Effective Measure returns revenue to the opted-in partner, in exchange for being able to sell their audiences to interested advertisers. EM takes responsibility of all segmentation of audiences and demand integration. Buying these audiences is currently exclusively available through agencies that have Google Bid Manager accounts. The audience segments are licensed to an approved partner agency at a predetermined yield set by EM.

emPower Data Co-Op has grown by 97% month-on-month since it’s launch in November 2015 and currently has more than 130 publishers and digital brands across the Middle East and Africa earning revenue quarterly. Transparency and data privacy is of paramount importance. Therefore every step has been taken to ensure the interests of all digital content providers have been considered.

Please see here for information on emPower.

For media interviews or more information, please contact Nicolle Harding at nicolle.harding@effectivemeasure.com

About Effective Measure
Effective Measure is a leading provider of digital audience, brand and advertising effectiveness measurement and targeting solutions, bringing best practice online measurement data to premium publishers, agencies, networks, advertisers and researchers. The EM solutions offer brands, media and agencies invested in Middle East, North Africa and Sub Saharan Africa, a clear insight into their online audience and the ever-growing Internet population. www.effectivemeasure.com

About Ghana Reseller – Insight (Grey) Advertising
Insight was established in January 1997, as the only affiliate to Grey Worldwide in Ghana. Insight (Grey) is platinum member of the Advertising Association of Ghana and a member of the WPP Communications Group. Key strengths of Insight include Creative Concept Development, Advert Placement, Facility Branding, General Printing and Corporate Events. www.insightgreygh.org

About Kenya and Nigeria Reseller – Kouni Consulting
Kouni SDS is a specialist Consumer Insights & Data-Led Marketing Solutions collective. Its seasoned and highly experienced consultants have several years of hands-on experience gained at sector-leading companies in the fields of broadcast & digital media; media and marketing research; agency & advertising transaction systems; project management; and data-led marketing solutions. www.kouniconsulting.com