Engen and Wimpy’s new TVC is right on song

Posted: December 16, 2014

As part of the ‘Love the Journey’ campaign, Engen and Wimpy recently launched their new TV commercial – this time told from the perspective of a cute, singing baby girl.

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The heart-warming commercial starts on an Engen forecourt. The toddler, filled with excitement, spontaneously starts singing the South African classic, Pata Pata, as they fill up and have a bite to eat. Nobody around her notices her singing, except for a little boy who joins in, adding his baritone voice to the chorus.

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“With Engen and Wimpy, a road trip is not just about reaching your destination; it’s about the journey itself and the places and experiences you have along the way,” says FCB Cape Town Creative Group Head, Riaan van Wyk. “This commercial celebrates how 1-Stop adds a little magic and joy to every journey.”

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You can view the commercial at https://www.youtube.com/watch?v=Ylf_b0gRS-4

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Credits:

Client: Engen Petroleum and Wimpy
Advertising and Promotions Manager: Clive Kriel
Advertising and Promotions Executive: Adhila Hamdulay
Wimpy Marketing Executive: Charmaine Ellis

Agency: FCB Cape Town
Executive Creative Director: Mike Barnwell
Creative Director: Aaron Harris
Group Head: Creative: Riaan van Wyk
Group Head: Copywriter: Andre de Wet
Strategy: Robin Nixon & Krystal Schroder
Account Management: Nadja Srdic, Jonathan Chipps & Gabi Vleeschouwer

Production House: They Shoot Films
Director: Alan Irvin
Executive Producer: Darren Gordon
Post Production: Left Post Production/ Conduit
Music: Pata Pata Remix

Media Planners: PHDScreen Shot 2014-12-10 at 10.24.08 AM Screen Shot 2014-12-10 at 10.24.18 AM Screen Shot 2014-12-10 at 10.24.28 AM Screen Shot 2014-12-10 at 10.24.51 AM