FCB Africa and FCB Cape Town have been awarded the French micro lending company, Advans, account. Pitching against McCann, Publicis and Voodoo, the combination of the FCB Africa network’s resource and local expertise FCB Cape Town’s strategic and creative brains proved a formidable formula. The contract is to develop a new marketing and brand strategy for Advans in Africa. This will include localising the marketing and media strategies for each market as well as producing the creative. The FCB team will visit Ghana, Nigeria, Cameroon and Tanzania to workshops with the local clients.
Draftfcb South Africa – Brett Morris (011) 566-6000
Draftfcb Johannesburg – Alistair Mokoena (011) 566-6000
Draftfcb Cape Town – Eric D’Oliviera (021) 404-0300
Hellocomputer – David Moffatt (021) 404-0300
Debonairs Pizza spoofs sassy Johannesburg Metro police officer, Johannesburg resident who filmed her
FCB South Africa has a reputation for building South Africa’s favourite brands. That’s probably because we consistently produce South Africa’s favourite campaigns. Founded on ideas that truly connect with real South Africans. Ideas that solve business challenges. Ideas that win awards. Ideas that make a difference to our community, our country and our planet. Ideas that matter.
A network of individually run and managed agencies, FCB South Africa offers full service advertising; data analytics and visualisation; corporate identity, way-finding and packaging design; digital; experiential; promotions; public relations; retail advertising and social marketing solutions.