FCB Paris sends 1st creative into space

Posted: March 10, 2015

FCB South Africa supports FCB ParisAt FCB Paris, we want to conquer new territories. With limitless ambition we’re ready to meet new challenges, determined to go further and to take you there with us.

How?

By following the crazy idea to send the first advertising creative into space with more than 36,000 balloons.

The idea is simple, after some scientific calculations, we need 36,895 balloons to send our lightest creative (Baptiste – 114lbs) into space.

With each like on the FCB Paris Facebook page, our team will inflate a balloon and store it in the agency next to the Champs-Elysées, in preparation for launch-day 3 weeks later.

Throughout the operation, you can follow the agency’s adventures and our astronaut’s training for lift-off on social media (Facebook, Twitter, Instagram and Vine).

Get ready. It begins today Tuesday, March 10th.

View the video here:

Contact: space@fcbparis.com
Facebook: FCB Paris
Twitter: @FCB_PARIS
Instagram: @fcbparis