By following the crazy idea to send the first advertising creative into space with more than 36,000 balloons.
The idea is simple, after some scientific calculations, we need 36,895 balloons to send our lightest creative (Baptiste – 114lbs) into space.
With each like on the FCB Paris Facebook page, our team will inflate a balloon and store it in the agency next to the Champs-Elysées, in preparation for launch-day 3 weeks later.
Throughout the operation, you can follow the agency’s adventures and our astronaut’s training for lift-off on social media (Facebook, Twitter, Instagram and Vine).
Get ready. It begins today Tuesday, March 10th.
View the video here:
Facebook: FCB Paris
Draftfcb South Africa – Brett Morris (011) 566-6000
Draftfcb Johannesburg – Alistair Mokoena (011) 566-6000
Draftfcb Cape Town – Eric D’Oliviera (021) 404-0300
Hellocomputer – David Moffatt (021) 404-0300
Debonairs Pizza spoofs sassy Johannesburg Metro police officer, Johannesburg resident who filmed her
FCB South Africa has a reputation for building South Africa’s favourite brands. That’s probably because we consistently produce South Africa’s favourite campaigns. Founded on ideas that truly connect with real South Africans. Ideas that solve business challenges. Ideas that win awards. Ideas that make a difference to our community, our country and our planet. Ideas that matter.
A network of individually run and managed agencies, FCB South Africa offers full service advertising; data analytics and visualisation; corporate identity, way-finding and packaging design; digital; experiential; promotions; public relations; retail advertising and social marketing solutions.