“This is a win for all of us as a collective, and a culmination of our creative and business efforts over the last years, plus a focused development of a great environment to work in,” commented Graham Lang, Chief Creative Officer of Y&R South Africa and Africa, following last week’s The Annual AdFocus Awards ceremony.
First-time shortlisted agency, Y&R SA’s Cape Town office, took home the accolade of Medium Agency of the Year at the inaugural awards ceremony following the merger of Jeremy Maggs’ The Annual and the Financial Mail AdFocus Awards, previously edited by David Furlonger.
The Annual AdFocus Awards recognises excellence in business growth, business relationships, creative success and BEE/social investment in the advertising industry. According to journalist Lynette Dicey, Y&R SA’s Cape Town office was an excellent contender in the category for its hard-hitting creative credentials. In the 2015 edition of The Annual AdFocus supplement to the Financial Mail, she adds that Cape Town’s performance leaves little doubt that the dynamic of the Y&R South Africa group has improved when compared to previous years.
According to Andrew Welch, Chief Executive Officer of Y&R South Africa, the new addition to the wall of awards is testament to the increasing momentum of the Cape Town agency and its notoriety for punching above its weight in the process of establishing itself as a boutique creative powerhouse.
“This win is dedicated to the relentless drive of our Cape Town team to achieve holistic agency excellence – some employees have been alongside us since we took over as the creative leadership in 2011, and some joined us along the way. But this is their moment to shine, and as a Group we could not be more proud of them,” Andrew adds.
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Y&R South Africa is a community of creative minds who come to work to constantly challenge and reinvent; to find better and more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. In a phrase, we come to work to help our clients’ brands Resist the Usual. To be clear, this is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of all successful brand building. Our community use the power of insights, ideas and impact to deliver work that is impossible to ignore.This is what binds us together. This is what fires us up in the morning. This is who we are.