John Brown Media South Africa is proud to announce a significant increase to the print run of Pick n Pay’s popular Fresh Living magazine and its Afrikaans counterpart, Kook en Kuier. Fresh Living was launched in November 2007 and became the country’s top-selling food and lifestyle magazine in its first year, a position it has steadfastly maintained while notching up an array of industry awards. With a current monthly print run of 80 000 copies reaching 425 000 readers, the publisher will now be producing 500 000 monthly copies of Fresh Living and Kook en Kuier, enabling them to reach 2.5 million readers. This is testament to the power and success of content marketing.
A solutions-driven magazine, Fresh Living actively engages with consumers, sharing inspiration for accessible weeknight meals, money-saving recipes, healthy eating plans and up-to-date reports on topical issues.
As part of the expansion, Fresh Living will now be available free to active Smart Shoppers every month on a first come, first served basis. In addition, the magazine will increase from 100 to 140 pages, showcasing more food and entertaining, health and beauty, home, décor and gardening, family and kids, and other content relevant to Pick n Pay’s wide range of consumers.
With Fresh Living research showing that 81% of readers buy products based on what they read in the magazine and a host of advertisers attesting to measurable results, Fresh Living will maintain its exceptionally low ‘cost per thousand’, which makes it the most cost-effective food and lifestyle magazine advertising option.
Justine Drake, the magazine’s award-winning editor, celebrity chef and presenter of the PnP-sponsored Just Cooking BBC television show, says, “Printing 500 000 copies and effectively reaching 2.5 million readers means Fresh Living becomes the most powerful form of marketing engagement across both customer and consumer food magazines in the country. I am thrilled (and daunted) to be speaking to and helping that many South Africans cook better, eat better and generally become better family providers.”
Says Pick n Pay’s marketing director Adrian Naude, “Our readers love that moment when they can sit down, take their new magazine out of its cellophane and enjoy some me-time reading SA’s best and most down-to-earth food mag. And that’s why we are doing this – so that so many more of our customers can enjoy that moment too.”
About John Brown Media
John Brown South Africa is part of a leading global content agency with clients such as Pick n Pay, Edgars, Discovery, Spur, BMW, MINI and Total locally, and Waitrose, John Lewis, Orange, RBS and Spinneys abroad. Their track record in helping their clients maximise customer engagement on multiple platforms is evident in both the diversity and longevity of the client portfolio. John Brown has offices in Cape Town, Johannesburg, London, Hong Kong and Dubai.
Pick n Pay and John Brown Media announce the launch of SA's first digital food blogger competition - Freshly Blogged
John Brown Media is part of a global leading content marketing agency, with offices in Cape Town, Johannesburg, London, Hong Kong and Dubai. Our passion is helping brands engage with customers across a multitude of platforms from digital to print. We launched in South Africa in 2007 to publish Pick n Pay’s Fresh Living magazine and have since added Edgars Club, Discovery and Spur Totem to our blue-chip client portfolio.
As one of the fastest growing content agencies in South Africa, we offer our clients innovative 360-degree solutions. Pivotal to this offering is our growing digital capabilities; continuously raising the bar for our clients while remaining focussed on what we do best – helping brands create a dialogue with customers, which results in a commercial transaction and greater brand engagement.
Pick n Pay Fresh Living
Pick n Pay’s in-store magazine, Fresh Living, is the top-selling food mag on SA shelves. This topical, fun and accessible food and lifestyle monthly is aimed primarily at women shopping for their families. Brimming with practical, modern recipes, health and décor ideas, humour, social commentary and local celeb interviews, Fresh Living aims to educate, inspire and entertain. We showcase the broad range of food and other products available at Pick n Pay, and focus on affordable, user-friendly solutions and ideas for the South African family.
Discovery magazine, South Africa’s biggest circulating healthy lifestyle title, has a fresh, vibrant new look and content that is focused on healthy lifestyle inspiration, motivation and advice – rather than on disease prevention. Distributed three times a year, Discovery magazine offers relevant, easy-to-read health features by the best South African writers, plus fast, fun recipes, tempting travel ideas, fitness and sport, and technology. Discovery is posted to more than one million Discovery members.
Close to one million Edgars shoppers receive Edgars Club magazine each month, an exclusive publication for Edgars Club members offering a host of benefits plus top fashion, beauty and décor trends, exciting in-store products and practical ‘how-to’ tips to help members gain more from their Edgars shopping experience. Edgars Club magazine is published in English and Afrikaans and is aimed at the savvy shopper who wants to maximise the benefit of being an Edgars Club member.
Spur Steak Ranches’ quarterly edutainment magazine, Totem, is the biggest circulating kids’ title in South Africa, packed with fun activities for children and distributed in more than 230 restaurants nationwide. With the ‘Secret Tribe’ members Soaring Eagle, Buffalo Brave and Buttercup on its editorial team, each issue reflects a passion for good food and family values and is jam packed with awesome competitions, interactive educational games, eco-friendly tips and a fun-filled Spur Secret Tribe Adventures comic.