Pick n Pay’s best-selling food and lifestyle magazine, Fresh Living, will reveal their brand new look in the upcoming September issue. The refreshed and updated design ensures that the magazine keeps up with the ever changing global food and lifestyle design directions, with small elements creating a more modern and holistic look and feel, to allow for a more pleasurable reader experience.
The new look incorporates design as well as content updates, and, whilst innovative and moving with the consumer need for change, remains very true to the Fresh Living brand. The most notable modification for readers will be the magazine’s front cover; a new masthead has been introduced, and the border, that has become an iconic feature of the Pick n Pay brand, has been removed.
“We feel that the new branding Pick n Pay launched in 2007 is now so firmly entrenched in the minds of the consumer that we no longer need to use this design element on our pages. The border works wonderfully in Pick n Pay’s above-the-line communications but its removal on our cover gives us more visual freedom,“ says editor, Justine Drake.
Fresh Living is a publication that engages with, and listens to, its readers – recent surveys have indicated that today consumers want more recipes, health and wellness content, and with this in mind, there is a greater overall focus on well-being. Fresh Living will introduce Everyday Heroes, a new feature that will offer a modern, healthy dinner for each night of the week, this will be supported by the very popular On a Shoestring, which comprises five family meals (for a family of 4), including a detailed shopping list, for under R155 a week.
“The new look and feel is better curated, and more modern,” says Drake. Fresh Living has won multiple industry awards, including PICA for ‘Custom Magazine of the Year’
Pick n Pay and John Brown Media announce the launch of SA's first digital food blogger competition - Freshly Blogged
John Brown Media is part of a global leading content marketing agency, with offices in Cape Town, Johannesburg, London, Hong Kong and Dubai. Our passion is helping brands engage with customers across a multitude of platforms from digital to print. We launched in South Africa in 2007 to publish Pick n Pay’s Fresh Living magazine and have since added Edgars Club, Discovery and Spur Totem to our blue-chip client portfolio.
As one of the fastest growing content agencies in South Africa, we offer our clients innovative 360-degree solutions. Pivotal to this offering is our growing digital capabilities; continuously raising the bar for our clients while remaining focussed on what we do best – helping brands create a dialogue with customers, which results in a commercial transaction and greater brand engagement.
Pick n Pay Fresh Living
Pick n Pay’s in-store magazine, Fresh Living, is the top-selling food mag on SA shelves. This topical, fun and accessible food and lifestyle monthly is aimed primarily at women shopping for their families. Brimming with practical, modern recipes, health and décor ideas, humour, social commentary and local celeb interviews, Fresh Living aims to educate, inspire and entertain. We showcase the broad range of food and other products available at Pick n Pay, and focus on affordable, user-friendly solutions and ideas for the South African family.
Discovery magazine, South Africa’s biggest circulating healthy lifestyle title, has a fresh, vibrant new look and content that is focused on healthy lifestyle inspiration, motivation and advice – rather than on disease prevention. Distributed three times a year, Discovery magazine offers relevant, easy-to-read health features by the best South African writers, plus fast, fun recipes, tempting travel ideas, fitness and sport, and technology. Discovery is posted to more than one million Discovery members.
Close to one million Edgars shoppers receive Edgars Club magazine each month, an exclusive publication for Edgars Club members offering a host of benefits plus top fashion, beauty and décor trends, exciting in-store products and practical ‘how-to’ tips to help members gain more from their Edgars shopping experience. Edgars Club magazine is published in English and Afrikaans and is aimed at the savvy shopper who wants to maximise the benefit of being an Edgars Club member.
Spur Steak Ranches’ quarterly edutainment magazine, Totem, is the biggest circulating kids’ title in South Africa, packed with fun activities for children and distributed in more than 230 restaurants nationwide. With the ‘Secret Tribe’ members Soaring Eagle, Buffalo Brave and Buttercup on its editorial team, each issue reflects a passion for good food and family values and is jam packed with awesome competitions, interactive educational games, eco-friendly tips and a fun-filled Spur Secret Tribe Adventures comic.