The Friday Street Club launches talent management and publicist division

Posted: July 28, 2014


Isabel Pinto - photographer in The Friday Street Club Collective

Isabel Pinto – photographer in The Friday Street Club Collective

The Friday Street Club has announced the launch of a talent management and publicist division, which will represent and publicise local creative talent.

The division launches with some of Cape Town’s hottest talent on board – including photographers Isabel Pinto, Russell Smith and Ravi Gajjar; and stylist and milliner Crystal Birch.

Isabel is a well-known fashion, lifestyle and children’s photographer, who works regularly for international editions of Vogue, Marie Claire and Elle; Russell Smith is known for this stylised portraiture and high-end food photography; while Ravi Gajjar specialises in people. Crystal Birch is a renowned stylist who’s worked with everyone from Die Antwoord, to NYC Fashion Week, to Topshop’s flagship store in London, to the Africa’s Next Top Model show.

The division will be headed up by Debbie Bacher, who has close on two decades of experience in global production, from South Africa to Lisbon, Croatia, New York, LA, India and more. As well as managing and promoting the talent within the collective she will be specialising in producing their productions, whether it be print, video content, music videos, show or events.

“We wanted to build something that steps out of the normal talent management agency that is common in South Africa,” explain Bacher. “Along with promoting the artists and the incredible talent within our collective, the fact that we are inextricably linked to a communications agency and have an in-house producer, means that we can deliver the kind of full-service offering that not many talent management or production agencies in Cape Town can.”

The Friday Street Club is a young creative communications Cape Town agency that has its roots in PR, branding and digital. Along with the agency element, it links up a grouping of small creative individuals and businesses under the banner of The Friday Street Club Collective.

These creatives include designers, coders, animators, strategists, visual merchandisers, photographers, stylists and more, who all operate independently, but collaborate together on client projects as a collective.

The business was conceived by Emma King who wanted to create a new kind of communications agency – that which had collaboration of talent at its core, and which operated nimbly and quickly, without the overheads and clunky business models of traditional agencies.

The new talent management and publicist division will work as part of The Friday Street Club Collective and will actively market and publicise local creative talent to the local and international community.

To find out more about the artists, click on the links below:

And to find out more about The Friday Street Club Collective and the other creatives in it, click here.


The Friday Street Club is a creative communications agency based in Cape Town, which has its roots in PR, branding and digital. It’s also a collective of small creative businesses and minds that collaborate on projects. And it’s a series of events, projects and collaborations that bring together interesting and like-minded creative people.

It’s named after a group of eminent Elizabethan writers, poets, creatives and thinkers, including, legend tells it, William Shakespeare, Sir Walter Raleigh, Ben Johnson and John Donne. They came together at the Mermaid Tavern on Friday Street in London, to discuss, debate and collaborate. They called themselves The Friday Street Club.