After the phenomenal success of the launch issue of Stodels, which had its customers begging for more content, the nursery retailer leapt at a second issue.
The digital magazine offers gardeners a wealth of information, advice, suggestions and inspiration to help their gardens reach full potential. Of course, all the plants are available in store, so if readers see anything they like, they know exactly where to find it. The beauty of content marketing is that it connects customers to brands through inspiring, relevant and useful content.
Robyn Daly is the content director for Narrative, a specialist content marketing media company.
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5th Floor 186 Loop Street Cape Town, Western Province 8000 South Africa
ROBYN DALY : CONTENT DIRECTOR
C// +27 (0) 83 779 0783
O// +27 (0) 21 487 9181
NEAL FARRELL : CEO
C// +27 (0) 83 251 2282
O// +27 (0) 21 487 9182
Driving a deeper connection with customers through content marketing
Narrative is a full-service content agency offering brands the opportunity to own their own media assets. Our deep digital roots give us the edge in digital content marketing and ensure we have the ability to offer true multi-platform competencies to our clients. As a business we are guided by a strong focus on measuring our clients’ return on investment and a keen interest in ensuring our content strategies meet and achieve return on our clients objectives.
At Narrative we’re storytellers. We love the power of stories. We enjoy watching them tantalise and tease, inform and influence, educate and entertain. And as marketing experts we know how stories can have a powerful effect on customers. They can bring them closer to brands, change perceptions entirely; stories can influence consumer decisions and ultimately change behaviour.