Hellocomputer Takes Most Golds At Bookmarks 2013

Posted: November 17, 2013

Digital specialist Hellocomputer walked away from the 2013 Bookmarks with most of the awards ceremony’s golds having accounted for three of the nine awarded last night (November 14).

The awards show, which recognises cutting-edge innovation among South Africa’s digital advertising marketers and media, this year boasted a healthy 600 entries across nine. There were also craft awards, and special honours.

Hellocomputer was called to the podium five times to collect two awards for Johannesburg Zoo’s BG The World’s First Tweeting Honey Badger, two awards for Toyota South Africa’s Dakar emailer, and one award for Toyota South Africa’s new web site (all collaborations with Draftfcb Johannesburg).

In addition, two of its magic makers were honoured as the best in their disciplines – Matt Thompson was named Best Creative and Ryno van Niekerk Best User Experience Designer.

Taking these achievements into account alongside its performance at The Loerie Awards 2013 makes it one of South Africa’s most awarded digital agencies in 2013.

Celebrating the agency’s crop of awards, Hellocomputer managing director David Moffatt praised Thompson and van Niekerk: “Matt and Ryno are magicians in their respective fields, and I am so pleased their genius has been acknowledged in this way.”

He also patted the teams in both the Johannesburg and Cape Town offices on the back, saying that they’d innovated in the strategic, the creative and the technical spheres.

“It’s been a really busy and rewarding year for Hellocomputer on many levels,” he said. “We were bouncing off the walls with our Loerie achievements, but are even more stoked to have shone so brightly at Bookmarks.

“I’m particularly proud of the team that worked together with Draftfcb Johannesburg and BinarySpace to give the world BG The Tweeting Honey Badger. This was such a left-field idea and really showcased Hellocomputer as a digital ground-breaker.

“It is more than exciting, it is spine-tingling how quickly BG has taken the world’s stage by storm. He has amassed numerous pages of search results on international blogs, and his story has been aired by the likes of ABC News, Fox2 and 6, and Good Morning America as well as local national news and television back home.
“And, if that weren’t enough, he’s been on the Timeslive website and Twitter feed, been mentioned by Huffington Post, NotCot, Buzzfeed, the topic of a Perez Hilton’s blog and, most recently, was featured by Randall, the brains and voice behind the YouTube sensation ‘The Crazy Nastyass Honey Badger’.

“I’m delighted that the team’s vision – as well as that of our other talented creatives, strategists and programmers – has been recognised by their peers. Respect, everyone.”

Hellocomputer’s full list of Bookmarks for 2013 includes:
• Gold – Hellocomputer – World’s First LIVE Tweeting Honey Badger (collaborated with Draftfcb Johannesburg)
• Gold – Hellocomputer – World’s First LIVE Tweeting Honey Badger (collaborated with Draftfcb Johannesburg)
• Gold – Hellocomputer – RAV4 Outdoor Website (collaborated with Draftfcb Johannesburg
• Silver – Hellocomputer – Toyota Hilux Dakar Emailer (collaborated with Draftfcb Johannesburg)
• Silver – Hellocomputer – Toyota Hilux Dakar Emailer (collaborated with Draftfcb Johannesburg)
• Best Creative – Hellocomputer – Matt Thompson
• Best User Experience Designer – Hellocomputer – Ryno van Niekerk

Hellocomputer’s full list of The Loerie Award 2013 wins are:
• Silver – Hellocomputer – Castle Lite ‘Extra Cold Mind Booth’
• Silver – Hellocomputer – Toyota Hilux Dakar Emailer
• Silver – Hellocomputer/Draftfcb Johannesburg – Johannesburg Zoo ‘World’s First Tweeting Badger’
• Bronze – Hellocomputer – Toyota Hilux Dakar mixed media campaign
• Bronze (Campaign) – Hellocomputer/Draftfcb Johannesburg – Johannesburg Zoo ‘World’s First Tweeting Badger’
• Bronze (Media Innovation) – Hellocomputer/Draftfcb Johannesburg – Johannesburg Zoo ‘World’s First Tweeting Badger’
• Campaign Craft – Hellocomputer/Draftfcb Johannesburg – Johannesburg Zoo ‘World’s First Tweeting Badger’