by Mike Barnwell, ECD, FCB Cape Town Just 54kms down the drag from Europe’s famed gambling Mecca, Monaco, is the ad industry’s very own little gambling Mecca of sorts, Cannes.
There are plenty of high rollers here too. John Hegarty, Dave Droga, and Marcello Serpa are just a few you’re likely to bump into.
Yep, all the chips are on the table and the roulette wheel is about to stop.
But as it is with all games of chance, there’s no such thing as a sure thing. Which would explain why nearly everyone you see has their eyes firmly fixed on the Cannes app on their mobile device. Waiting for the next batch of winners to be announced.
That being said, there are a few pieces I’d be willing to take a punt on.
Always’ Like A Girl campaign seems a real shoo-in. As does Pedigree’s First Days Out, Sony’s Octographer, Burger King’s Proud Whopper, Nivea’s Doll (which has already picked up a few gongs) and a few others I wish we had our name on.
So far the print shortlist is in and it’s good to see South Africa on the score sheet.
Fortunately, whichever way the dice land during the rest of the week, the festival has a bit more to offer than just a bunch of winners and losers.
There are talks from over 200 speakers from around the globe. And if you don’t get the rub of the green, you can always rub shoulders with the likes of Al Gore, Jamie Oliver, Marilyn Manson and even Pepe Marais.
The energy is palpable and the inspiration is everywhere.
The one thing I do know? I’m pretty lucky to be here.
Draftfcb South Africa – Brett Morris (011) 566-6000
Draftfcb Johannesburg – Alistair Mokoena (011) 566-6000
Draftfcb Cape Town – Eric D’Oliviera (021) 404-0300
Hellocomputer – David Moffatt (021) 404-0300
Debonairs Pizza spoofs sassy Johannesburg Metro police officer, Johannesburg resident who filmed her
FCB South Africa has a reputation for building South Africa’s favourite brands. That’s probably because we consistently produce South Africa’s favourite campaigns. Founded on ideas that truly connect with real South Africans. Ideas that solve business challenges. Ideas that win awards. Ideas that make a difference to our community, our country and our planet. Ideas that matter.
A network of individually run and managed agencies, FCB South Africa offers full service advertising; data analytics and visualisation; corporate identity, way-finding and packaging design; digital; experiential; promotions; public relations; retail advertising and social marketing solutions.