Hobnobbing, shoulder-rubbing and hanging out in Cannes

Posted: June 24, 2015

by Mike Barnwell, ECD, FCB Cape Town Just 54kms down the drag from Europe’s famed gambling Mecca, Monaco, is the ad industry’s very own little gambling Mecca of sorts, Cannes.

Mike Barnwell header - smallAnd right in the middle, is our version of Monte Carlo, The Palais De Festival.

There are plenty of high rollers here too. John Hegarty, Dave Droga, and Marcello Serpa are just a few you’re likely to bump into.

Yep, all the chips are on the table and the roulette wheel is about to stop.

But as it is with all games of chance, there’s no such thing as a sure thing. Which would explain why nearly everyone you see has their eyes firmly fixed on the Cannes app on their mobile device. Waiting for the next batch of winners to be announced.

That being said, there are a few pieces I’d be willing to take a punt on.

Always’ Like A Girl campaign seems a real shoo-in. As does Pedigree’s First Days Out, Sony’s Octographer, Burger King’s Proud Whopper, Nivea’s Doll (which has already picked up a few gongs) and a few others I wish we had our name on.

So far the print shortlist is in and it’s good to see South Africa on the score sheet.

Fortunately, whichever way the dice land during the rest of the week, the festival has a bit more to offer than just a bunch of winners and losers.

There are talks from over 200 speakers from around the globe. And if you don’t get the rub of the green, you can always rub shoulders with the likes of Al Gore, Jamie Oliver, Marilyn Manson and even Pepe Marais.

The energy is palpable and the inspiration is everywhere.

The one thing I do know? I’m pretty lucky to be here.