Ignite Joe Public has recently been awarded the Knorr Soup business. The below-the-line specialist agency has been awarded the business as part of Knorr’s long-term strategy to redefine its role within the soup category.
Ignite aims to create something that will revitalise the market across 17 of the brands variants through in-store promotions, activations and promotional touch points.
“As a market leader, Knorr looking for an agency to step change the soups category. We are truly delighted to have been selected to partner with the brand and create ignition thinking that delivers on the brands business objectives,” says Tiaan van Jaarsveldt, Managing Director Ignite.
“We really liked Ignite’s forward and fresh thinking. It’s just what we are looking for to grow the brand,” said Vuyo Henda, Brand Manager Knorr Soups. “It’s about looking to where we want to be in three years time”, added Conrad Shezi, Brand Building Director Savoury and Dressings, “we feel that Ignite are the right partners to get us there.”
Learn more about specialist agency Ignite Joe Public: http://ignite.joepublic.co.za/work
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Founded in 1998, Joe Public is the largest 100% independently owned communications group in the country with its core focus being the growth of its clients and people. Joe Public was rated by Finweek’s AdReview as the 2013 Agency of the Year and by The Annual as the Agencies’ Agency of the Year 2013. The group includes four specialised companies: Joe Public (Above-the-line), Ignite Joe Public (Below-the-line), Shift Joe Public (Brand Design), Engage Joe Public (Public Relations) and sister agency Joe Public? in Cape Town. The group has a global footprint into Namibia, Zimbabwe and Amsterdam.