After been inundated with calls for an extension, the Integrated Assegai Marketing Awards have decided to give you more time to submit your marketing campaigns! The deadline for the 16th annual DMASA Assegai Integrated Marketing Awards has been extended to midnight Thursday 1 October and it is looking like 2015 is going to be a record year!
Go to www.assegaiawards.co.za for all the help you need or you can email firstname.lastname@example.org.
Remember, the Craft Awards (section D) has updated entry forms for ease of use. They are now more in line with campaigns that focus on strategy and creativity with ROI taking a smaller portion of the total points awarded. Once again, all the work entered will need to demonstrate how to go about conceptualising and implementing marketing campaigns to ensure they achieve their strategic objectives for clients.
Everything is done online so just go to www.assegaiawards.co.za and see what category can make you a winner.
Submissions for the Assegai Awards close on Monday 15 September 2014. Guidelines and details can be found at http://assegaiawards.co.za/
Since its inception, the DMASA’s Assegai Integrated Marketing Awards has recognised and rewarded excellence in all spheres of Direct Marketing. Just as Assegai spear is aimed carefully and with precision at its prey with one singular purpose, so too does good direct marketing mark its target.
This year – its number 15 on the Direct Marketing Landscape- brings with it new energy and lots of change. We have refined various touch points for our awards journey and are looking forward to bringing an upbeat and spectacular Gala Evening. This platform will allow us to remain focussed on the true nature of the Assegai Awards – acknowledging breakthrough strategies, creative brilliance and outstanding results in all direct marketing media.
We have now 39 categories, including mobile marketing, digital marketing, direct response marketing in all media, activations, e-commerce and postal direct marketing. The key today for direct marketing is that it is data-driven and has measurable results. It is in essence effective marketing, and this is emphasised in the judging of the Awards.
At the Direct Marketing Association of Southern Africa, our focus remains to facilitate both knowledge and professional development opportunities in the industry. The Assegai Awards remain pivotal in delivering on this mandate.
Each year the awards attract a growing number of entries, proof of its relevance and respect as a benchmark of direct excellence by agencies, corporate brands, NGOs, government departments and more.
Some key dates to this year’s Assegai Awards are the following:
Awards Entry deadline: 15th September
Judging commences: 29th September
Gala Awards evening: 6th November