Y&R Johannesburg recently appointed Jacques Shalom as Group Creative Director on the Telkom account, as well as Jaguar, Danone and Adcock Ingram. He will also be proving support on other brands such as Land Rover and Virgin Atlantic Airways.
Passionate about finding the balance between producing mature creative work, personal creative expression and a propensity to cause healthy havoc, means Jacques delivers high quality work that resonates with clients. Commenting on his appointment to Y&R, he said, “The agency is growing and is in a good space. It’s exciting to be part of it. I haven’t looked back once.”
Rui Alves, Executive Creative Director of Y&R South Africa said he’s delighted to have Jacques, and his dry sense of humour, onboard. He added, “Jacques believes that creative people need to bring a certain amount of oddity and fun to the mix and that clients will see it in the work if the creative teams don’t love what they do.”
Before he started his career in 2001, Jacques completed a degree in Psychology at the University of Cape Town, followed by two postgraduate diplomas marketing, copywriting and media at the AAA School of Advertising.
Jacques worked as creative director at The Jupiter Drawing Room and Cross Colours, and as a copywriter at King James, McCann Worldgroup, and JWT prior to joining Y&R, where his portfolio included an impressive list of clients namely; ABSA, Disney, Castle Lite, Johnnie Walker, Kulula, Sasol, Nando’s, Shell, Pfizer and SABC, amongst others.
His collection of awards spans across almost every category, having worked in a through-the-line capacity throughout his career.
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Y&R South Africa is a community of creative minds who come to work to constantly challenge and reinvent; to find better and more effective ways of making our clients’ brands move their customers. And to do so in a manner that is differentiated for their brand while being relevant to their specific customer. In a phrase, we come to work to help our clients’ brands Resist the Usual. To be clear, this is not difference for difference sake; that way lies gimmickry and short-termism. This is difference and relevance, the cornerstone of all successful brand building. Our community use the power of insights, ideas and impact to deliver work that is impossible to ignore.This is what binds us together. This is what fires us up in the morning. This is who we are.