South Africa’s largest independent communications group Joe Public, including Shift Joe Public and Ignite Joe Public, won six Gold, six Silver and six Bronze awards, as well as two Craft Certificates at this year’s Loeries Awards ceremony. Clients awarded included Nedbank, Foodcorp and One School at a Time (OSAAT).
“We are in the business of growing our clients’ brands and research has proven that award winning advertising is 11 times more effective at increasing market share. It is for this reason that it is so satisfying to have received this year’s Loeries recognition, because it ultimately celebrates the growth of our clients,” says Chief Creative Officer, Pepe Marais.
The agency continued to celebrate growth, winning a special Young Creative Award – an award for exceptional creative achievement by creatives 27 years old or younger. Joe Public was delighted to see the award received by Art Director, Freda Raubenheimer, who has worked on internationally awarded pieces including, OSAAT Project English and Nike’s Run Jozi.
In total the group claimed 21 birds over the weekend, with Shift Joe Public, winning 4 Gold, 2 Silver and a Craft Certificate for exceptional work on Fonts of the Future and Antalis’ Start Your Day with Paper.
“It’s also fantastic to see our commitment to creative excellence being rewarded across various categories, from design, by our outstanding brand design agency, Shift Joe Public, to the Effectivity Category for the groups CSI initiative OSAAT. This weekend’s awards show success clearly signals that we are delivering on the growth of our clients, our people and our country. We are very proud of our team,” added CEO Gareth Leck.
Loeries 2014: Joe Public wins
|Campaign Bronze||Brand Identity & Collateral Design – Identity Programmes||South Africa||The Post Office||Meet The Post Office|
|Silver||Media Innovation – Single Medium||South Africa||Cinemark||Cinema Comfort App|
|Bronze||Media Innovation – Single Medium||South Africa||Foodcorp||Streetpole for dogs|
|Bronze||Outdoor Media||South Africa||Nedbank||Water Billboard|
|Silver||Street-Pole||South Africa||Foodcorp||Streetpole for dogs|
|Gold||Tactical use of Newspaper||South Africa||One School at a Time||Project English Print|
|Bronze||Tactical use of Newspaper||South Africa||Nedbank Capital||The Future Newspaper|
|Campaign Silver||Magazine Advertising||South Africa||Foodcorp||When they wont let go|
|Campaign Bronze||Posters||South Africa||Origin Coffee Roasters||Wake-up Calls|
|Craft Gold||Print & Collateral Crafts – Writing||South Africa||Bryanston Parallel Medium School||Stories|
|Campaign Craft Certificate||Print & Collateral Crafts – Illustration||South Africa||Origin Coffee Roasters||Wake-up Calls|
|Silver||TV & Cinema Commercials – up to 90s||South Africa||Cinemark||Cinema Comfort App|
|Bronze||Effective Creativity||South Africa||One School at a Time||Project English|
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Founded in 1998, Joe Public is the largest 100% independently owned communications group in the country with its core focus being the growth of its clients and people. Joe Public was rated by Finweek’s AdReview as the 2013 Agency of the Year and by The Annual as the Agencies’ Agency of the Year 2013. The group includes four specialised companies: Joe Public (Above-the-line), Ignite Joe Public (Below-the-line), Shift Joe Public (Brand Design), Engage Joe Public (Public Relations) and sister agency Joe Public? in Cape Town. The group has a global footprint into Namibia, Zimbabwe and Amsterdam.