Joe Public celebrates growth of its clients, people & country at Loeries

Posted: September 23, 2014

South Africa’s largest independent communications group Joe Public, including Shift Joe Public and Ignite Joe Public, won six Gold, six Silver and six Bronze awards, as well as two Craft Certificates at this year’s Loeries Awards ceremony. Clients awarded included Nedbank, Foodcorp and One School at a Time (OSAAT).

Joe Public takes the stage at the Loeries Awards 2014 for  client Ones School a a Time.

Joe Public takes the stage at the Loeries Awards 2014 for client Ones School a a Time.

“We are in the business of growing our clients’ brands and research has proven that award winning advertising is 11 times more effective at increasing market share. It is for this reason that it is so satisfying to have received this year’s Loeries recognition, because it ultimately celebrates the growth of our clients,” says Chief Creative Officer, Pepe Marais.

The agency continued to celebrate growth, winning a special Young Creative Award – an award for exceptional creative achievement by creatives 27 years old or younger. Joe Public was delighted to see the award received by Art Director, Freda Raubenheimer, who has worked on internationally awarded pieces including, OSAAT Project English and Nike’s Run Jozi.

In total the group claimed 21 birds over the weekend, with Shift Joe Public, winning 4 Gold, 2 Silver and a Craft Certificate for exceptional work on Fonts of the Future and Antalis’ Start Your Day with Paper.

“It’s also fantastic to see our commitment to creative excellence being rewarded across various categories, from design, by our outstanding brand design agency, Shift Joe Public, to the Effectivity Category for the groups CSI initiative OSAAT. This weekend’s awards show success clearly signals that we are delivering on the growth of our clients, our people and our country. We are very proud of our team,” added CEO Gareth Leck.

See more: Joe Public YouTube & http://joepublic.co.za

Loeries 2014: Joe Public wins

Prize Category Country Brand Title
Campaign Bronze Brand Identity & Collateral Design – Identity Programmes South Africa The Post Office Meet The Post Office
Silver Media Innovation – Single Medium South Africa Cinemark Cinema Comfort App
Bronze Media Innovation – Single Medium South Africa Foodcorp Streetpole for dogs
Bronze Outdoor Media South Africa Nedbank Water Billboard
Silver Street-Pole South Africa Foodcorp Streetpole for dogs
Gold Tactical use of Newspaper South Africa One School at a Time Project English Print
Bronze Tactical use of Newspaper South Africa Nedbank Capital The Future Newspaper
Campaign Silver Magazine Advertising South Africa Foodcorp When they wont let go
Campaign Bronze Posters South Africa Origin Coffee Roasters Wake-up Calls
Craft Gold Print & Collateral Crafts – Writing South Africa Bryanston Parallel Medium School Stories
Campaign Craft Certificate Print & Collateral Crafts – Illustration South Africa Origin Coffee Roasters Wake-up Calls
Silver TV & Cinema Commercials – up to 90s South Africa Cinemark Cinema Comfort App
Bronze Effective Creativity South Africa One School at a Time Project English