This year’s Loerie Awards show saw Joe Public being recognised with 15 Loeries in total, including 1 Gold, 8 Silver and 6 Bronze awards. The agency again showed its breadth, being awarded across multiple categories, including Direct Mail, Live Activations, Print, Radio and Television and Integrated Campaigns.
Big wins were for the agency’s integrated Dialdirect campaign as well as its beautifully crafted Nedbank Reins
commercial, part of the Nedbank Business Banking campaign. But, as Joe Public celebrates all levels of growth it is equally proud of work on smaller clients like Lover’s Plus and One School at a Time, winning an award in the Effective Creativity category for One School at a Time, as a result of the measured impact the agency is making within their two partner schools in Diepsloot and Soweto.
“This year marks a shift towards doing bigger and more integrated campaigns at Joe Public, as we finally have the clients and scale to bring our big ideas to life,” said Chief Creative Officer, Pepe Marais. “We are only now starting to entrench our true purpose of growing our clients as an agency. We are proud of the journey our people have walked and are honoured to have the client partnerships we do across our group. Clients that want the best creative product, clients who believe that creativity exponentially grows market returns.”
Ignite Joe Public, the Group’s cross-platform agency, also brought home their first Bronze bird in the Service Design category for Joko.
“This year we celebrated beautiful creative work in some of the industry’s toughest categories, together with our clients Nedbank, Dialdirect and Mercedes Benz who joined us for the weekend in Durban. We remain dedicated to our creative commitment towards growth and ultimately greatness in everything we do. We are very grateful to have the clients and brands that we do, but in truth, none of this would be possible without the commitment of our incredible people,” added CEO Gareth Leck.
Table and list below:
|Craft Gold||Print Crafts – Illustration||South Africa||PSI||Lovers + Condoms||Joe Public||Fine Line|
|Silver||Live Events – Sponsorship||South Africa||Nedbank||Corporate||Joe Public||Polo Tag|
|South Africa||People Opposing Women Abuse||People Opposing Women Abuse||Joe Public||Alleyway|
|Silver||TV & Cinema Commercials – above 90s||South Africa||Dialdirect||Dialdirect Insurance||Joe Public United||The Notebook|
|Campaign Craft Certificate||Print Crafts – Photography||South Africa||People Opposing Women Abuse||People Opposing Women Abuse||Joe Public||Safe At Home – Alleyway, Railway, Bridge|
|Craft Certificate||Radio Crafts – Direction||South Africa||Dialdirect||Dialdirect Insurance||Joe Public||A Life- time in a Minute: Dad|
|Craft Certificate||TV Crafts – Best Use of Licensed Music||South Africa||Dialdirect||Dialdirect Insurance||Joe Public||The Notebook|
|Craft Certificate||TV Crafts – Direction||South Africa||Nedbank||Business Banking||Joe Public||Reins|
|Craft Certificate||TV Crafts – Cinematography||South Africa||Nedbank||Business Banking||Joe Public||Reins|
|Bronze||Direct Mail||South Africa||One School at a Time||One School
at a Time
|Joe Public||The reversible
|Bronze||Radio Station Commercials||South Africa||Dialdirect||Dialdirect Insurance||Joe Public||A Life- time in a Minute: Dad|
|Bronze||TV & Cinema Commercials – above 90s||South Africa||Nedbank||Business Banking||Joe Public||Reins|
|Bronze||Effective Creativity||South Africa||One School at a Time||Project English||Joe Public||Project English|
|Bronze||Service Design||South Africa||Unilever||Joko||Joe Public Ignite||Vaya Via Joko|
|Bronze||Integrated Campaign||South Africa||Dialdirect||Dialdirect Insurance||Joe Public||Time is Precious|
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Founded in 1998, Joe Public is the largest 100% independently owned communications group in the country with its core focus being the growth of its clients and people. Joe Public was rated by Finweek’s AdReview as the 2013 Agency of the Year and by The Annual as the Agencies’ Agency of the Year 2013. The group includes four specialised companies: Joe Public (Above-the-line), Ignite Joe Public (Below-the-line), Shift Joe Public (Brand Design), Engage Joe Public (Public Relations) and sister agency Joe Public? in Cape Town. The group has a global footprint into Namibia, Zimbabwe and Amsterdam.