Joe Public celebrates a year of growing creativity at the 2015 Loerie Awards

Posted: August 25, 2015

This year’s Loerie Awards show saw Joe Public being recognised with 15 Loeries in total, including 1 Gold, 8 Silver and 6 Bronze awards. The agency again showed its breadth, being awarded across multiple categories, including Direct Mail, Live Activations, Print, Radio and Television and Integrated Campaigns.

Big wins were for the agency’s integrated Dialdirect campaign as well as its beautifully crafted Nedbank Reins

Executive Creative Director Adam Weber and Creative Director Roanna Williams at the 2015 Loerie Awards - Bizcommunity Picture

Executive Creative Director Adam Weber and Creative Director Roanna Williams at the 2015 Loerie Awards – Bizcommunity Picture

commercial, part of the Nedbank Business Banking campaign. But, as Joe Public celebrates all levels of growth it is equally proud of work on smaller clients like Lover’s Plus and One School at a Time, winning an award in the Effective Creativity category for One School at a Time, as a result of the measured impact the agency is making within their two partner schools in Diepsloot and Soweto.

“This year marks a shift towards doing bigger and more integrated campaigns at Joe Public, as we finally have the clients and scale to bring our big ideas to life,” said Chief Creative Officer, Pepe Marais. “We are only now starting to entrench our true purpose of growing our clients as an agency. We are proud of the journey our people have walked and are honoured to have the client partnerships we do across our group. Clients that want the best creative product, clients who believe that creativity exponentially grows market returns.”

Ignite Joe Public, the Group’s cross-platform agency, also brought home their first Bronze bird in the Service Design category for Joko.

“This year we celebrated beautiful creative work in some of the industry’s toughest categories, together with our clients Nedbank, Dialdirect and Mercedes Benz who joined us for the weekend in Durban. We remain dedicated to our creative commitment towards growth and ultimately greatness in everything we do. We are very grateful to have the clients and brands that we do, but in truth, none of this would be possible without the commitment of our incredible people,” added CEO Gareth Leck.

Table and list below:

Prize Category Country Brand Product Entry Agency Title
Craft Gold Print Crafts – Illustration South Africa PSI Lovers + Condoms Joe Public Fine Line
Silver Live Events – Sponsorship South Africa Nedbank Corporate Joe Public Polo Tag
Silver Newspaper
Advertising
South Africa People Opposing Women Abuse People Opposing Women Abuse Joe Public Alleyway
Silver TV & Cinema Commercials – above 90s South Africa Dialdirect Dialdirect Insurance Joe Public United The Notebook
Campaign Craft Certificate Print Crafts – Photography South Africa People Opposing Women Abuse People Opposing Women Abuse Joe Public Safe At Home – Alleyway, Railway, Bridge
Craft Certificate Radio Crafts – Direction South Africa Dialdirect Dialdirect Insurance Joe Public A Life- time in a Minute: Dad
Craft Certificate TV Crafts – Best Use of Licensed Music South Africa Dialdirect Dialdirect Insurance Joe Public The Notebook
Craft Certificate TV Crafts – Direction South Africa Nedbank Business Banking Joe Public Reins
Craft Certificate TV Crafts – Cinematography South Africa Nedbank Business Banking Joe Public Reins
Bronze Direct Mail South Africa One School at a Time One School
at a Time
Joe Public The reversible
prison jacket
Bronze Radio Station Commercials South Africa Dialdirect Dialdirect Insurance Joe Public A Life- time in a Minute: Dad
Bronze TV & Cinema Commercials – above 90s South Africa Nedbank Business Banking Joe Public Reins
Bronze Effective Creativity South Africa One School at a Time Project English Joe Public Project English
Bronze Service Design South Africa Unilever Joko Joe Public Ignite Vaya Via Joko
Bronze Integrated Campaign South Africa Dialdirect Dialdirect Insurance Joe Public Time is Precious

See more: Joe Public YouTube & Website