John Brown blends a beautiful YouTube wine series for Pick n Pay

Posted: August 21, 2015

John Brown is proud to announce the release of the Pick n Pay Glass Act YouTube series. The 12-episode video series, presented by Sibongile Mafu, aims to enlighten, entertain and convert entry-level wine drinkers with a fun, light-hearted approach to wine.

Pick n Pay approached John Brown with a brief to produce a video series that would take the intimidation factor out of wine, encourage entry-level wine drinkers to explore the wine aisle and broaden the wine consumer base.

The result, Glass Act answers all the questions viewers have been too shy or embarrassed to ask, such as: How do you pour wine without spilling? What’s with the swirling, sipping and spitting? And even how to open a bottle of wine. “Our goal was to create content of value to Pick n Pay consumers,” says Tim Robinson, digital director at John Brown Media, “Something that went beyond product promotion.”

Sibongile Mafu - Pick n Pay GlassAct

This series is presenter driven, hence the importance of choosing an engaging and personable character. Sibongile Mafu, best known as co-presenter on the KFM Breakfast Show, was an easy choice, with her quirky antis and approachable personality. “What makes this video series unique is that Sibongile is no wine fundi. She learns the basics of wine – and makes plenty hilarious mistakes – along the way. Viewers watch, laugh and learn to love wine along with her,” says John Brown Media digital editor Emma Odendaal.

The 12-week online video series launched on the Pick n Pay YouTube channel on 19 August 2015. Subscribe now to catch every episode as it gets released, or like Pick n Pay on Facebook and follow them on Twitter for all the latest #GlassAct news.

VIDEO LINK: https://youtu.be/lf3HasAVyq8

John Brown Media produces the Pick n Pay magazine, Fresh Living, and ensures engaging food and lifestyle content across print, digital and social media platforms. The video series is another extension of Pick n Pay branded content, designed to entertain and inform the Pick n Pay customer.

About John Brown Media
John Brown South Africa is part of a leading global content agency with clients such as Pick n Pay, Edgars, Discovery, Spur, BMW, MINI and Total locally, and Waitrose, John Lewis, Orange, RBS and Spinneys abroad. Their track record in helping their clients maximise customer engagement on multiple platforms is evident in both the diversity and longevity of the client portfolio. John Brown has offices in Cape Town, Johannesburg, London, Hong Kong and Dubai.

For more information please contact:
Tim Robinson
John Brown Media
021 486 7600
tim.robinson@johnbrownmedia.com