John Brown Media, a leading global content agency, has been selected by Total South Africa, the multinational oil and gas company, as the publisher of its staff magazine, @Total, for Southern Africa.
In keeping with Total’s ethos of a Company only being as good as its people, the magazine will showcase staff profiles, industry related news, CSI information and the latest Total company news and communication.
@Total is distributed to Total SA staff across the country. Pansy Mekwa, TotalSouth Africa General Manager Strategy says, “Remaining relevant to our employees is an essential part of our transformation journey at Total South Africa. In our pursuit to accelerate growth and uplift our people, we need to proactively identify opportunities and clearly understand the potential that is available to us. This means that we need to be efficient, effective and consistently innovative. Our internal magazine is a vital tool for communicating with our employees and John Brown Media has provided us with a dynamic platform to accomplish this.”
Engaged employees stay with companies longer as they feel part of a company team, company culture, and values . @Total will focus on developing staff engagement to ensure better business results for Total SA.
“As content specialists John Brown is adept at assisting businesses to communicate their company values, business objectives and profile staff and corporate initiatives to employees in a way that is accessible and engaging in professional manner. Staff communications are key to empowering employees and engendering company loyalty. The @Total publication is key to Total SA’s internal communications and we are excited to be working with the dynamic Total SA team,” says Lisa Visser, John Brown Media Group Account Director.
The 28 page A4 print magazine will be published quarterly.
About John Brown Media
John Brown Media is part of a leading global content agency with clients such as Pick n Pay, Edgars, Discovery and Spur locally, and Waitrose, John Lewis, Orange, RBS and Spinneys abroad. Their track record in helping their clients maximise customer engagement on multiple platforms is evident in the both the diversity and longevity of the client portfolio. John Brown has offices in Cape Town, Johannesburg, London, Hong Kong and Dubai.
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Pick n Pay and John Brown Media announce the launch of SA's first digital food blogger competition - Freshly Blogged
John Brown Media is part of a global leading content marketing agency, with offices in Cape Town, Johannesburg, London, Hong Kong and Dubai. Our passion is helping brands engage with customers across a multitude of platforms from digital to print. We launched in South Africa in 2007 to publish Pick n Pay’s Fresh Living magazine and have since added Edgars Club, Discovery and Spur Totem to our blue-chip client portfolio.
As one of the fastest growing content agencies in South Africa, we offer our clients innovative 360-degree solutions. Pivotal to this offering is our growing digital capabilities; continuously raising the bar for our clients while remaining focussed on what we do best – helping brands create a dialogue with customers, which results in a commercial transaction and greater brand engagement.
Pick n Pay Fresh Living
Pick n Pay’s in-store magazine, Fresh Living, is the top-selling food mag on SA shelves. This topical, fun and accessible food and lifestyle monthly is aimed primarily at women shopping for their families. Brimming with practical, modern recipes, health and décor ideas, humour, social commentary and local celeb interviews, Fresh Living aims to educate, inspire and entertain. We showcase the broad range of food and other products available at Pick n Pay, and focus on affordable, user-friendly solutions and ideas for the South African family.
Discovery magazine, South Africa’s biggest circulating healthy lifestyle title, has a fresh, vibrant new look and content that is focused on healthy lifestyle inspiration, motivation and advice – rather than on disease prevention. Distributed three times a year, Discovery magazine offers relevant, easy-to-read health features by the best South African writers, plus fast, fun recipes, tempting travel ideas, fitness and sport, and technology. Discovery is posted to more than one million Discovery members.
Close to one million Edgars shoppers receive Edgars Club magazine each month, an exclusive publication for Edgars Club members offering a host of benefits plus top fashion, beauty and décor trends, exciting in-store products and practical ‘how-to’ tips to help members gain more from their Edgars shopping experience. Edgars Club magazine is published in English and Afrikaans and is aimed at the savvy shopper who wants to maximise the benefit of being an Edgars Club member.
Spur Steak Ranches’ quarterly edutainment magazine, Totem, is the biggest circulating kids’ title in South Africa, packed with fun activities for children and distributed in more than 230 restaurants nationwide. With the ‘Secret Tribe’ members Soaring Eagle, Buffalo Brave and Buttercup on its editorial team, each issue reflects a passion for good food and family values and is jam packed with awesome competitions, interactive educational games, eco-friendly tips and a fun-filled Spur Secret Tribe Adventures comic.