With over 156 000 unique visitors to date, Discovery’s new healthy lifestyle website, DiscoveryForMe.co.za, is proving to be an important addition to the family of health information products already on offer by Discovery.
“We’re thrilled at the great response that DiscoveryForMe.co.za has had so far, but we’re also aware that we have a great responsibility to our readers who view us as an important source of health and wellbeing information,” says DiscoveryForMe editor Catherine Davis, of John Brown Media. “We know Discovery members bank online, shop online and book holidays online, and more and more they’re finding health information online. We want to make sure that the information they get is safe and trustworthy. We also want to make sure that it looks great from wherever (desktop, laptop, tablet or mobile) you’re accessing it so we work hard at getting the balance between cutting edge design and usability.”
Discovery prides itself on the quality and reliability of its health information, backed by extensive medical and lifestyle research from experts within its own organisation, as well as from international sources. An independent advisory board of South African experts – like sports scientist Dr Ross Tucker and dietitian Francesca Esposito – assist the digital editors and writers in sourcing the most accurate and up-to-date health and wellness information and trends.
“The top-class healthy lifestyle content on DiscoveryForMe.co.za includes practical solutions to contemporary health and lifestyle issues, expert advice and support, real people stories, and plenty of inspiration for members looking to make healthy lifestyle changes. All in a one-stop creative digital package that includes innovative video and animation,“ Davis says.
“The decision to go 100% online means we’re able to communicate with our members faster, more reliably, and in a more personalised way,” says Rene Vosloo, who heads up Discovery’s Corporate Marketing & Reputation Management. “We really appreciate being able to have conversations with them on health and wellness issues.”
Discovery has been at the forefront of digital health development for some time with apps, online Discovery Vitality health programmes, and interactive social media platforms that give members instant access to expert advice. “It was the next logical step, to take the print magazine content into this innovative space, with John Brown Media,” says Vosloo.
For more information or queries:
John Brown Media
021 486 7600
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John Brown Media is part of a global leading content marketing agency, with offices in Cape Town, Johannesburg, London, Hong Kong and Dubai. Our passion is helping brands engage with customers across a multitude of platforms from digital to print. We launched in South Africa in 2007 to publish Pick n Pay’s Fresh Living magazine and have since added Edgars Club, Discovery and Spur Totem to our blue-chip client portfolio.
As one of the fastest growing content agencies in South Africa, we offer our clients innovative 360-degree solutions. Pivotal to this offering is our growing digital capabilities; continuously raising the bar for our clients while remaining focussed on what we do best – helping brands create a dialogue with customers, which results in a commercial transaction and greater brand engagement.
Pick n Pay Fresh Living
Pick n Pay’s in-store magazine, Fresh Living, is the top-selling food mag on SA shelves. This topical, fun and accessible food and lifestyle monthly is aimed primarily at women shopping for their families. Brimming with practical, modern recipes, health and décor ideas, humour, social commentary and local celeb interviews, Fresh Living aims to educate, inspire and entertain. We showcase the broad range of food and other products available at Pick n Pay, and focus on affordable, user-friendly solutions and ideas for the South African family.
Discovery magazine, South Africa’s biggest circulating healthy lifestyle title, has a fresh, vibrant new look and content that is focused on healthy lifestyle inspiration, motivation and advice – rather than on disease prevention. Distributed three times a year, Discovery magazine offers relevant, easy-to-read health features by the best South African writers, plus fast, fun recipes, tempting travel ideas, fitness and sport, and technology. Discovery is posted to more than one million Discovery members.
Close to one million Edgars shoppers receive Edgars Club magazine each month, an exclusive publication for Edgars Club members offering a host of benefits plus top fashion, beauty and décor trends, exciting in-store products and practical ‘how-to’ tips to help members gain more from their Edgars shopping experience. Edgars Club magazine is published in English and Afrikaans and is aimed at the savvy shopper who wants to maximise the benefit of being an Edgars Club member.
Spur Steak Ranches’ quarterly edutainment magazine, Totem, is the biggest circulating kids’ title in South Africa, packed with fun activities for children and distributed in more than 230 restaurants nationwide. With the ‘Secret Tribe’ members Soaring Eagle, Buffalo Brave and Buttercup on its editorial team, each issue reflects a passion for good food and family values and is jam packed with awesome competitions, interactive educational games, eco-friendly tips and a fun-filled Spur Secret Tribe Adventures comic.