Jupiter brings paper to life with new Design Indaba ad

Posted: February 18, 2015

Cape Town, February 2015: The 2015 Design Indaba is calling for change, it’s urging you to take matters into your own hands to help someone or change something for the better. It’s up to us to find our own creative solutions to the daily problems our society is faced with. Ideally, solutions that ignite positive change in this world and go on to #MAKECHANGE.

In most instances, these acts of design ‘activism’ don’t necessarily cost a lot of money. They don’t always require a lot of planning or even huge amounts of energy. In a lot of cases thedesigner isn’t even a designer. This is the message The Jupiter Drawing Room Cape Town, set out to share with its approach to the Design Indaba 2015 ad.

Joanne Thomas, executive creative director of design at Jupiter, explains: “If we wanted to inspire people to #MAKECHANGE it needed to appear as simple as possible for them to do so. To do this we chose paper as the base to bring our visuals to life and gave the campaign a very ‘hands on’ feel. We wanted people to almost imagine the illustrations being created on someone’s desk somewhere – which they were…by hand.”

They wanted the illustrations for both print and TV to appear simple and charming, but if you looked a little closer, you see the meticulous detail that went into creating them.

“In the TV ad, we created a paper spokesperson to deliver the #MAKECHANGE manifesto, inspiring people to get involved and showing how simple it is to make a difference through a chain reaction of events in a paper world. Each action made by the hands in the ad illustrates how if we all #MAKECHANGE, little by little, we’ll make a better place for all of us.”

From 25-27 February 2015, additional creative initiatives will be introduced to the public and to Design Indaba Conference and Expo attendess calling on them to #MAKECHANGE.

To view the 2015 Design Indaba TV ad, visit: https://www.youtube.com/watch?v=szqUEdRMjug

Credits:
Animation Director: Ruan Vermeulen (LMMC)
Animation and post production: Wicked Pixels

Jupiter team:
Joanne Thomas: Executive Creative Director – Design
Carla Kreuser: Creative Director
Kate Royce: Copywriter
Robert Prinsloo: Art Director
Alison Pegg: Project Manager
Vuyokazi Jonas: Project Manager
Gareth Skibbe, Haydn Fairman and Ernestine Daniels: Retouching and DTP
Sarah Gregg-MacDonald – Design Intern

Ends.

About The Jupiter Drawing Room Cape Town:

The Jupiter Drawing Room Cape Town celebrates 21 years in the business in 2015.  After having opened its doors in 1994 with three founding members, Kevan Aspoas, Joanne Thomas and Ross Chowles, and one client, it has grown over the years to be recognized and celebrated as one of South Africa’s most creative and awarded agencies.

Issued by and on behalf of the Jupiter Drawing Room (Cape Town):

Kouthar Stellenboom
Tel: 021 442-7000
Email: kstellenboom@jupiterct.co.za