[25 April 2014]: The Jupiter Drawing Room (Cape Town) has launched a new TV commercial for the mobile social communication app, WeChat.
WeChat (the world’s first ‘all-in-one’ social app) has grown to be a phenomenon that is taking the world by storm. GlobalWebIndex reported a record 379% increase in WeChat’s users between Q2 and Q4 of 2013, with over 100 million registered accounts internationally outside China.
To dramatize this, Jupiter developed a TV campaign which shows how WeChat can impact the lives of other real social phenomena. The agency put celebrities and public figures on the psychiatrist’s coach and has a quirky, Freudian doctor psychoanalyse them. His solution to their problems? WeChat’s amazing feature set – showing that WeChat is “More Social” and “More Fun” than its competitors.
First launched in March, the latest instalment in the TV campaign hit the airwaves on 15 April, and features Gareth Cliff taking a seat on the doctor’s couch. When the ad opens, Gareth is first seen in a dreamlike hypnotic state where he is gagged and bound, lying on a bed of broken radios while angry voices tell him to be quiet, wanting to censor him. The psychiatrist then helps bring him back to reality, where Gareth is lying on his couch. He quickly consoles Gareth, reminding him that with his WeChat Official Account he can do and say what he wants.
Fresh after shocking the nation by leaving 5fm, the ad clearly advertises a partnership between Gareth Cliff and WeChat. Cliff and his core team will be launching his new “unRADIO” service, CliffCentral, via WeChat on the 1st of May.
By downloading and installing WeChat for BlackBerry, Android or iOS, anyone can use it to listen and interact with Gareth and his team. Streaming will allow anyone with WeChat to experience CliffCentral, which Gareth has aptly labelled ‘Uncensored. Unhinged. UnRADIO.’
Jupiter partnered with Ogilvy Cape Town, which is the lead strategic agency for WeChat in South Africa.
To view the work, click here:
The Jupiter Drawing Room (Cape Town):
- Executive Creative Director: Ross Chowles
- Art Director: Steven Tyler
- Copywriter: Gerhard Pretorius
- Producers: Lauren Trevelyan/Julie Gardiner
- Account Director: Mareli Jordaan
- Director: Peri van Papendorp
- Producers: Laura Sampson/Di du Toit
For further information, contact:
The Jupiter Drawing Room (Cape Town)
021 442 7000
The Jupiter Drawing Room (Cape Town)
Black River Park
Phone: 021 442 7000
New business enquiries: Claire Cobbledick: email@example.com
Employment opportunities: Human Resources: firstname.lastname@example.org
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The Jupiter Drawing Room (Cape Town) opened its doors in 1994 with a staff complement of five and a vision to form a business that was known for its creativity and remarkable work. Today the agency that has grown to be the second largest in Cape Town and awarded globally and locally for its creativity.
The agency offers a truly integrated approach. Along with above-the-line creative and execution, the business includes a globally awarded design team; in-house strategy and consumer insights; channel planning; and a burgeoning PR offering. Digital is integrated throughout.
Over the years the agency has built up an impressive body of work and awards success. In 2010 The Jupiter Drawing Room was named joint Agency of the Decade and in 2011 Jupiter (Cape Town) was named Cape Agency of the Year and Design Agency of the Year by AdReview.
The agency name comes from an obscure Guy de Maupassant short story. In a country house in Normandy, France, Madame Tellier and her young ladies ‘entertained’ the local tradesmen downstairs. The local dignitaries however, had a special room set aside for them on the first floor: The Jupiter Drawing Room.
When the agency was founded its philosophy was enshrined in the expression Rem tene, verba sequentur. (Grasp the subject and the words will follow).