The Jupiter Drawing Room (Cape Town) Awarded SASKO account

Posted: January 24, 2014

The Jupiter Drawing Room (Cape Town) has been brought on board by Pioneer Foods to work on their SASKO bread and flour brand.

The work was awarded after a creative pitch, with Jupiter presenting an integrated plan including a strategic way forward and creative direction. Along with this, Jupiter will also handle all production for all above and below the line work for the client.

Jupiter’s focus will be on supporting SASKO, one of Pioneer’s power brands, and driving it’s continued growth and market share. The agency is launching a national campaign, with the objective of securing SASKO’s place as South Africa’s favourite bread brand.