King James Group (CT) has taken the number one spot on three of the most important tables of the Loeries® Official Rankings™, released yesterday. The agency has ranked the Top South African Agency, while Alistair King has been named the Top Chief Creative Officer. And as a further demonstration of the undeniable prowess of this creative heavyweight, Sanlam was ranked the Top Brand for 2015 – in the first year of its relationship with the agency.
The Loeries® Official Rankings™ list the top brands as well as the top agencies, specialist focus areas and individual performance in key areas. Now in its fifth year, the Rankings provide a comprehensive overview of the annual performance across the brand communications industry throughout Africa and the Middle East.
Says Alistair King, chief creative officer at King James Group: “James and I have to pay tribute to the extraordinary efforts of our very extraordinary team at King James Group. They’ve worked like trojans alongside their clients, and this is the very beautiful, very hard-earned result of what they’ve managed to do together.”
After the agency’s spectacular showing at the 2015 award ceremonies in August, it’s no wonder that it has emerged as the leaders. The agency walked off with a total of 21 Loeries for outstanding work across Johnnie Walker, Bell’s, Santam and Sanlam.
There were seven big wins for Sanlam alone – across about as many categories, including the only Gold’s awarded in the Integrated Campaign, Branded Content Campaign and Sponsorship categories.
“We are honoured that the Sanlam brand has been ranked as the number one brand in 2015. It’s testament to the passion, commitment and alignment that underpins our partnership with the King James Group. Together we have produced standout work and delivered meaningful campaigns that talk to the real needs of our consumers – and all in one year. We have a shared responsibility to not only continue to create award winning work but to ensure that as Wealthsmiths™ we ultimately aim to empower people to live their best possible lives,” adds Yegs Ramiah, chief executive of Sanlam Brand.