King James makes a Beaconnection with latest campaign for Beacon Chocolate

Posted: September 2, 2015

To launch the new Beacon Chocolate “Make a Beaconnection” campaign, King James created a beautiful, simple advert that demonstrates how a piece of chocolate can bring people together and help them connect. The commercial was shot in Johannesburg by director Trevor Clarence in just one day, but the team spent a further 3 weeks working with Black Ginger to perfect the special effects and craft its look. More campaign elements will be rolling out to support the new Beaconnection positioning over the next few moths, including in-store, digital and radio.