To launch the new Beacon Chocolate “Make a Beaconnection” campaign, King James created a beautiful, simple advert that demonstrates how a piece of chocolate can bring people together and help them connect. The commercial was shot in Johannesburg by director Trevor Clarence in just one day, but the team spent a further 3 weeks working with Black Ginger to perfect the special effects and craft its look. More campaign elements will be rolling out to support the new Beaconnection positioning over the next few moths, including in-store, digital and radio.
King James Group comprises of six specialist-discipline companies that cut across advertising, design, digital and social media, public relations, activations and content creation. With offices in both Johannesburg and Cape Town, each individual company within the group strives to be the best in its discipline, but when brought together on shared clients, the group leaps fearlessly across platforms, seeking out bold, compelling ideas that can be exploded into whichever mediums makes it most effective.