Arcade Content’s Kyle Lewis has just completed his first campaign for Volkswagen and Ogilvy Cape Town, with two typically bold brand films perfectly matched to the Volkswagen Up’s positioning as “the bold car that takes you places.”
These colourful brand films showcase a warmer side to Kyle, who’s made his name with intense music videos for the likes of Cassper Nyovest, Riky Rick, Khuli Chana and Tumi. Following on from his recent work with Native VML for Absolut and The Loeries, these striking spots are further evidence that Kyle’s knack for distinctive, memorable music videos translates seamlessly into distinctive, memorable brand work.
William Nicholson, Arcade’s producer and co-founder, praises Ogilvy’s creative team of Mike Martin, Bella Evans and Lubabalo Mtoti. “They saw the potential in Kyle’s reel and trusted him to bring his unique flavour to the brand films, rather than asking him to fit a certain mould. The result is work that doesn’t look or feel traditional, which is what makes it stand out.”
Kyle is the only South African director to have been featured twice on leading international trade Shots this year, and the only one to have been selected as a HotShot. He’s currently nominated for a SAMA for best music video for the third year in a row, having already won once. His music videos have millions of views on YouTube. And he’s still in his twenties…
To view more of Kyle’s brand films and music videos, visit http://arcadecontent.tv/south-african-director/kyle-lewis/.
About Arcade Content
Arcade is a division of Egg Films that produces content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos, documentaries and more. Arcade represents directors Kyle Lewis, Lebogang Rasethaba and Rob Smith. For more information, visit http://arcadecontent.tv.
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INTRODUCING ARCADE CONTENT
ARCADE is a division of Egg Films that produces content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos and more. We are breaking the mould of commercial filmmaking with a more minimal, guerrilla style of shooting but with all the backup of an established production company.
We are no longer constrained by how long or short content needs to be, freeing us to focus purely on engaging and entertaining a specific target audience. In today’s world of super-short attention spans it’s all about making content that audiences want to watch.
Branded content isn’t going to replace traditional advertising any time soon because it’s not at the frontline of selling, but it is filling that essential and bountiful space between the hard-sell and the consumer’s emotional breeding ground.
Arcade represents directors Lebogang Rasethaba, Rob Smith and Kyle Lewis. Egg Films’ multi-award-winning roster of directors is also available for any work aligned with Arcade’s style of producing content.
Arcade handles productions of any size and budget with creative skill and vision, collaborating with agencies and clients alike. The only thing we don’t do is TV commercials; that we leave to the other guys – Egg Films. Lebogang will continue to produce commercials through Egg Films.
Arcade is owned by managing director Colin Howard, director Lebogang Rasethaba, and producer Will Nicholson.