Land Rover “Night Eyes”

Posted: October 15, 2012

Lion

Bush Baby

Buffalo

The Land Rover Defender Night Eyes campaign, cleverly weaves the identity of the rugged Defender and its fabled career in the African wild into a series of visually stunning photos. Each image captures the nocturnal activities of a group of animals in their natural habitat using night vision. The bright eyes of each animal (water buffalo, lions, hyenas, etc.) contrast sharply with the dark shadows and green hue of the night vision shot. Of course, a closer look at each photograph reveals a pair of Defender headlights hidden within the cluster of glowing eyes.

The campaign won a 2012 Silver Cannes Lions, as well as a Gold in the magazine category at the Loerie Awards held in September.