Machine wins first Clio award

Posted: August 1, 2012

Machine’s Above-the-Line division, Big Wednesday, have been awarded a coveted Clio statue at the 2012 Clio Awards in New York, a global awards competition for advertising, design and communications.

The Bronze Clio was awarded in the Design category for the logo of a new boutique travel agency, Somewhere Travel, based in Cape Town.

Big Wednesday conceptualised the name and the logo to convey the travel agency as facilitators of truly magical experiences, whilst the design elements inspire potential clients to dream of destinations beyond the ordinary.

‘Big Wednesday’s commitment to original ideas and design are behind this extraordinary win for the agency. This is a working design which has successfully launched a brand into a competitive marketplace’, said Jake Bester, Group Creative Director at Machine.

‘It’s great for Machine to already be on the awards scoreboard. Hopefully 2012 holds much more of this for us’ Bester added.