Machine’s Above-the-Line division, Big Wednesday, have been awarded a coveted Clio statue at the 2012 Clio Awards in New York, a global awards competition for advertising, design and communications.
The Bronze Clio was awarded in the Design category for the logo of a new boutique travel agency, Somewhere Travel, based in Cape Town.
Big Wednesday conceptualised the name and the logo to convey the travel agency as facilitators of truly magical experiences, whilst the design elements inspire potential clients to dream of destinations beyond the ordinary.
‘Big Wednesday’s commitment to original ideas and design are behind this extraordinary win for the agency. This is a working design which has successfully launched a brand into a competitive marketplace’, said Jake Bester, Group Creative Director at Machine.
‘It’s great for Machine to already be on the awards scoreboard. Hopefully 2012 holds much more of this for us’ Bester added.
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Machine is an integrated below the line agency born out of digital thinking.
With a strong focus on return on investment, Machine delivers powerful, integrated marketing solutions, partnered with first-rate creativity, helping build mere brands into super brands.
Machine is made up of four complementary divisions;
Creature, the incentive and activation division; Big Wednesday, a full service above the line advertising agency; Domino, a digital agency with a lead in social media; and, Answered, the online market research division.
Machine has offices in Cape Town, Durban, Johannesburg and Nairobi and is part of the Habari Group.