Is your business finally on Instagram? Terrific! Now the fun begins as you start to build and connect with your target audience. With visual posts across the Internet generating around 94% more views than text-based posts, it’s hardly surprising that visual content marketing is the way of the future. Robyn Hendricks from 360eight has this to say about Instagram:
South African brands are using Instagram for business very well. Brands are using entertainment-type posts and extremely high quality visual content to generate engagement and thereafter sales. Brands are also making use of emotion to move and inspire potential customers. An excellent example would be Yuppie Chef who predominantly post images of delicious food.
So here are some tips to help your Instagram marketing effort on its way…
- Optimize your profile page
Consistency is key across all of your social platforms and Instagram should be no exception. Choose your business name as your profile and upload your logo as your profile picture so that you’re instantly recognizable and people know who you are. Instagram also gives you the chance to add your tagline, which is a must-use. Try and keep any business description you add short and simple, by summing up what your brand is all about in as few words as possible. Finally, don’t forget to add a link to your homepage so you can direct people back to your website.
- Cross promote
If you’ve got a decent following on other social platforms then cross-promoting is a great way to bring more exposure to your Instagram page. Let your followers know about your page, and don’t forget to add your Instagram badge to your website and blog posts so people can link directly to your page. You’ll be able to find the code for your badge, or create your own, under your account settings. You can also integrate your profile with Facebook, Twitter, Tumblr and Flickr, so each time you share a photo, it will appear across all feeds.
- Use hashtags
Hashtags are really important on Instagram as they help people track your posts and let you find out who is talking about you. Use as many hashtags as you like to attract a wider audience. Research shows that businesses who use 11+ hashtags receive an average of 77.6 interactions. But do make sure your hashtags are relevant.
- Tell your brand’s story
Storytelling is a powerful way to connect with your audience and Instagram offers the perfect platform to help you do just that. Whether you market to b2b or b2c, you can still tell effective stories on Instagram, by showcasing for example a ‘behind-the-scenes’ look at your company – your last meeting, latest office event, coffee breaks and so on. Make your story visually fun and appealing!
- Give something away
- Post at the right time
Don’t bombard your audience with photos. A maximum of 1 x photo per hour is a good rule of thumb. Posting 10 photos in 10 minutes is a sure-fire way to chase your followers off.
Robyn Hendricks from 360eight also says that it’s extremely important for brands to refrain from using stock images in an effort to come across as genuine. Authenticity is key and it’s imperative to keep in mind that visual content is what sets and keeps brands apart from each other not only in South Africa but globally. She suggests taking a look at some of these top South African brands on Instagram:
Article published by 360eight.