Mercedes-Benz South Africa Passenger Vehicles awards digital account to iProspect

Posted: August 6, 2015

PC_MBSA_1iProspect South Africa, a member of multinational media and digital marketing communications company Dentsu Aegis Network, has been appointed as the digital performance partner to Mercedes-Benz South Africa Passenger Vehicles, following a rigorous pitch process which spanned six months.

The award-winning global digital performance agency will implement an integrated digital strategy across all the online properties of the passenger vehicles division of Mercedes-Benz South Africa, a Daimler AG brand.

Mercedes-Benz is internationally renowned for manufacturing premium quality, high performance luxury vehicles and setting the bar for innovation, a value which aligns seamlessly with iProspect SA’s strategic positioning as a market leader in pioneering digital marketing campaigns.

Justin Hartman, Group Managing Director for iProspect Sub-Saharan Africa commented that, “Mercedes-Benz is a brand that demands only the best and being awarded this prestigious account demonstrates our ability to deliver on excellence, as well as the client/agency partnership which we have been working on over the last four years.”

“We are particularly excited to continue working on the unique collaboration with Mercedes-Benz Passenger Vehicles on powerful projects like GLA Adventure, which recently won a Gold Award at the DAN Innovation awards in Tokyo earlier this month,” said Hartman. “The team at Mercedes-Benz have afforded us the trust to produce world-class work for them and we cannot wait to take the brand to new levels in the coming years.”

When asked why iProspect SA stood out amongst the finalists, Selvin Govender, Marketing Director: Mercedes-Benz Cars said: “Since our business partnership with iProspect commenced in 2011, we have watched our digital presence grow exponentially and achieve a number of firsts in the South African environment. The digital media landscape is ever changing and we look forward to showcasing our product offering in further innovative ways in the digital marketing sphere for the local automotive industry.”

During their 4-year relationship, iProspect and Mercedes-Benz have grown the largest automotive Facebook community in South Africa (currently standing at over 650 000+ fans), built the first automotive custom YouTube channel in South Africa, repositioned Mercedes-Benz in the market, created a seamless user journey for Mercedes-AMG, and built a lifestyle platform that generates brand love.

Discover how iProspect has redefined digital performance here.