JOHANNESBURG – Thursday, 12 May 2016. Mortimer Harvey announced today their acquisition of Action Ambro’s, one of the industry’s most-awarded and reputable direct marketing agencies.
Andrew Fradd, Group Managing Director of Mortimer Harvey, says the acquisition underscores the agency’s continued focus on building leading, innovative OmniChannel solutions and will further enhance its established direct marketing and CRM offerings.
Led by the vast expertise of industry stalwart, Andrew Ambrogioni, Action Ambro’s has been in the driving seat of multiple award-winning campaigns for some of South Africa’s leading brands over the last 11 years.
According to Fradd, the action lies in the delivery of exceptional creative underpinned by robust direct and CRM strategies. “We are delighted to have this leading team on board. Ambrogioni will take up the reigns as Executive Creative Director: Direct and CRM in the Mortimer Harvey team, bringing his characteristic out-of-the-box creative solutions.”
“The two agencies have long shared a passion for data-driven insights and campaigns that deliver real, measurable results for their clients. More importantly, both agencies were built on a great respect for both client- and people-centricity and this meeting of minds and cultures makes for a dynamic road ahead,” says Fradd.
About Mortimer Harvey
Mortimer Harvey is an independent, OmniChannel, results-driven consulting, marketing and integrated communications company that delivers hard-working strategy, business, advertising and marketing solutions. Their regional offices in Johannesburg, South Africa and Cairo, Egypt are well placed to help their clients achieve the widest possible reach.
The company delivers true OmniChannel solutions and a full go-to-market service to clients through their team of in-house industry specialists in all fields.
|Mortimer Harvey||Advertising and communications, including above-the-line, below-the-line, promotions, shopper and retail marketing, digital, CRM and direct marketing.|
|MH Africa Middle East||OmniChannel services, plus go-to-market strategy development informed by data-driven insights operating across Africa and the Middle East.|
|MH Digital||Content development and implementation for online, social, mobile, app and digital platforms.|
|MH Public Relations||Public relations and media management.|
|Boom.Studio||A new record label that challenges traditional music marketing.|
|Gravitate||Multi Video Programming and content generation.|
|Kulcha.Click||Influential tastemakers creating authentic brand experiences at the intersection of culture and content.|
|Loyal Solutions||A state-of-the-art, Cloud-based loyalty programme management platform with real-time benefits.|
|Stream.Digital||Live and on-demand video streaming and content distribution.|
|LM&P||Brand promotions, events and experiential marketing.|
For further details, visit mortimerharvey.com
For further information please contact:
Jacques Verster at Mortimer Harvey
Tel: +27 (0)11 996 2833
Cell: +27 (0)83 276 9009
Call us, e-mail us or pop over for a drink.
Tel: +27 11 996 2833
Fax: +27 11 996 2839
Dave Mortimer · CEO
Andrew Fradd · MD
Craig Duff · ECD
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Mortimer Harvey is a Johannesburg-based, full-service and results-driven, integrated communications agency that delivers hard-working advertising and communications solutions. The agency delivers TRUE 360° solutions to clients through their team of in-house industry specialists in all fields, including:
- TTL Advertising
- Shopper/Customer Marketing
- Direct Communications
- Digital and Interactive
- Experiential Marketing and Events
- Video, TV and Radio Production
- Public Relations, Communications and Media Management
For further details, visit www.mortimer-harvey.co.za