Mortimer Harvey gravitates towards content-creation

Posted: May 30, 2016

MH-Blog-May-Article

JOHANNESBURG – Tuesday, 24 May 2016. The Mortimer Harvey Group has geared itself for original content-creation with the launch of Gravitate – an innovative multi-video content-generation and production company that has all platforms covered, from broadcast to mobile.

“It’s another point of differentiation for the Mortimer Harvey Group’s Omni-Channel offering, allowing us to help our clients build unique and relevant brand narratives for a new generation of consumers,” says Andrew Fradd, Mortimer Harvey Group Managing Director.

Gravitate’s core team includes seasoned industry experts, Denys Webb, Frederick Louw and Quintin Jones, boasting 28, 20 and 10 years’ experience, respectively. It’s a collection of award-winning, free-spirited creatives who have made it their business to master the dynamics of local and global techniques, trends and formats, while maintaining the hunger to experiment and evolve.

Specialising in bringing brands to life, Gravitate creates original content and programming at an optimum cost-to-quality ratio, deliverable to any platform, including television, cinema and connected devices. Significantly, Gravitate is establishing itself as one of the leading developers and producers of advertiser-funded programming (AFP) – one of the most powerful and least intrusive brand-building tools available to marketers.

“Mortimer Harvey prides itself in being at the forefront of the marketing industry and now we, at Gravitate, look forward to creating further emotional connections with ever-changing and discerning viewers,” says Webb.

 About Mortimer Harvey

Mortimer Harvey is an independent, OmniChannel, results-driven consulting, marketing and integrated communications company that delivers hard-working strategy, business, advertising and marketing solutions. Their regional offices in Johannesburg, South Africa and Cairo, Egypt are well placed to help their clients achieve the widest possible reach.

The company delivers true OmniChannel solutions and a full go-to-market service to clients through their team of in-house industry specialists in all fields.

 

Mortimer Harvey Advertising and communications, including above-the-line, below-the-line, promotions, shopper and retail marketing, digital, CRM and direct marketing.
MH Africa Middle East OmniChannel services, plus go-to-market strategy development informed by data-driven insights operating across Africa and the Middle East.
MH Digital Content development and implementation for online, social, mobile, app and digital platforms.
MH Public Relations Public relations and media management.
Boom.Studio A new record label that challenges traditional music marketing.
Gravitate Multi Video Programming and content generation.
Kulcha.Click Influential tastemakers creating authentic brand experiences at the intersection of culture and content.
Loyal Solutions A state-of-the-art, Cloud-based loyalty programme management platform with real-time benefits.
Stream.Digital Live and on-demand video streaming and content distribution.
LM&P Brand promotions, events and experiential marketing.

 

For further details, visit mortimerharvey.com

For further information please contact:

Jacques Verster at Mortimer Harvey
Tel: +27 (0)11 996 2833
Cell: +27 (0)83 276 9009
Email: jacques@mortimerharvey.com

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