Mortimer Harvey wins big at the Direct Marketing Association India’s CMO Choice Awards 2016

Posted: March 15, 2016

After presenting its new offering, the Loyal Solutions cloud-based loyalty platform, at two intense meetings of CMOs hosted by the DMA India, Luisa Mazinter, Group Chief Innovation Officer at Mortimer Harvey, walked off with the prestigious CMO Choice 2016 – Emerging Marketing Partner Award.

Started in 2015 to keep marketing professionals up to date on the very latest in services and technologies, the DMA India’s CMO Choice Awards see around 100 CMOs across India vote on their most trusted marketing suppliers. Marketing service providers are chosen annually after a survey done in partnership with Nielsen narrows the list down to a shortlist of 14, with four eventual winners.

Having secured an exclusive partnership with Loyal Solutions for Africa, the Middle East and Asia, Mortimer Harvey can now offer clients a truly unique product – a cloud-based, fully customisable loyalty platform that allows you to launch a loyalty programme at a fraction of the time and cost of a traditional implementation and to rapidly bring on-board any merchant partner in the world without any IT integration.

The uniqueness of Loyal Solutions is that it is already pre-integrated with over 32 million retail merchants world-wide, so a company can effectively design a programme that achieves their strategic business objectives and take it to market in record time, without incurring the massive IT integration costs that most programmes today have to face. If you have an existing programme, Loyal Solutions can just integrate into it as a back-end solution, allowing you to break out of your current walled garden and take your programme to the next level. It couldn’t be more straightforward and cost effective.

“Loyal Solutions’ client base includes such diverse businesses as airlines, banks, media houses, soccer clubs, retailers, charities and even cities,” explains Mazinter. “Based in Copenhagen they are already enabling loyalty programmes in Europe and the United States. “We’re very excited and honoured that the Indian market responded so positively to this state-of-the-art “Loyalty as a Service” solution,” says Mazinter.

“The simplicity, low cost and speed at which the Loyal Solutions platform can be up and running makes it so achievable, which really appealed to the burgeoning Indian market and we’re starting to get the same response from clients in South Africa, Africa and other parts of Asia.”

With loyalty programmes becoming not only an integral part of consumers’ lives but an essential tool for data collection and more targeted communications, this award is just the beginning for Mortimer Harvey’s exciting new partnership.