The hotly contested trophy for the Best Digital Publication in the SA Publication Forum Awards was won by specialist content marketer Narrative, for Jeep digital magazine.
This is the second year running that Jeep has won the award and the judges had high praise: “Yet again a great execution. Little things like ‘Find your nearest dealer’, the archive and promotion of previous issues, social sharing options and various other elements moved Jeep into the top position.”
In close second was another Narrative digital publication, Love Your Home, published on behalf of Massbuild. The judges were similarly enthusiastic about it: “We just loved this publication and the exciting changes it brings to a boring industry of tools and building supplies. Designer rooms with pop up elements just spark the imagination.”
“Digital magazines are the perfect platform for content-centric brands that want to put storytelling at the centre of their communication and marketing strategy,” said Robyn Daly, Narrative’s Content Director.
“There’s been a growth spurt in digital magazines in the last year with more brands adopting this content marketing tactic as part of their broader content marketing strategies, “ adds Narrative CEO, Neal Farrell. “The secret to great communication with customers is first and foremost about delivering the right content. Useful, relevant and entertaining content will fire up the conversation and engagement with customers and potential customers.”
“Reader feedback on our digital publications is enthusiastic: the customers love them,” adds Daly. “Love Your Home for example, has a monthly circulation rivalling many of the consumer publications in the home/décor category. These results from the SA Publication Forum Awards confirm what customers have been saying.”
Narrative is a print and digital content marketing specialist, offering brands the opportunity to own their own media and build meaningful conversations with their customers.
5th Floor 186 Loop Street Cape Town, Western Province 8000 South Africa
ROBYN DALY : CONTENT DIRECTOR
C// +27 (0) 83 779 0783
O// +27 (0) 21 487 9181
NEAL FARRELL : CEO
C// +27 (0) 83 251 2282
O// +27 (0) 21 487 9182
Driving a deeper connection with customers through content marketing
Narrative is a full-service content agency offering brands the opportunity to own their own media assets. Our deep digital roots give us the edge in digital content marketing and ensure we have the ability to offer true multi-platform competencies to our clients. As a business we are guided by a strong focus on measuring our clients’ return on investment and a keen interest in ensuring our content strategies meet and achieve return on our clients objectives.
At Narrative we’re storytellers. We love the power of stories. We enjoy watching them tantalise and tease, inform and influence, educate and entertain. And as marketing experts we know how stories can have a powerful effect on customers. They can bring them closer to brands, change perceptions entirely; stories can influence consumer decisions and ultimately change behaviour.