When coming up with a new brand identity, it’s vital to explore what the individuals within that company represent, as well as the company’s collective consciousness. Another important aspect to reflect is not only the present state of the brand, but also how the company may change and adapt in the years to come. We took all of this into account when designing the new identity for Blast Brand Catalysts.
Blast is a hybrid advertising and communications agency. It is an energetic, symbiotic eco system that exists in a rapidly evolving industry. Because of this, we needed our new identity and brand logo to reflect our complex individual and social dynamics, as we strive to succeed in a revolutionary techno-economic world.
A rapidly growing part of our identities now exists in a digital realm. Icons are no longer solely invented for multi-national giants, but also for individuals to use on a daily basis. A new age digital heraldry is what people are searching for in the age of this app-generation. Bold and confidently simplistic, the Blast brand logo is tagged with our inception date 10 01 01, which also symbolises our evolutionary leap into a binary realm made up of 1s and 0s.
Letters create words. Words create thoughts. Thoughts create ideas. Ideas change the world.
Our chosen typeface is borne from the very same ideals that crafted that titan of typefaces, Helvetica. Simple and timeless, each letter has a perfect balance of positive and negative spaces. This fusing of letters reflects our synergetic relationships with our clients, as well as our custodianship of their brands.
A visual feast.
From mystical hieroglyphs to traditional heraldry and even modern-day tagging, our brand identity explores iconography and imagery across the entire timeline – paying homage to the past, present and future. It also showcases our understanding of an increasingly cross-cultured world.
So as we move into a realm of unprecedented possibility, with evolving tools of communication, it is important not to underestimate the inherent influence of a symbol. For the significance of a seemingly simplistic icon or brand logo can, and in most cases will, live on long after its creators have passed.
ABOUT BLAST BRAND CATALYSTS
OUR CORE SPECIALITY IS
Getting the client’s business
OUR BIG PIECE OF WORK IN THE PAST 12 MONTHS
Rebranding of CTM stores
OUR BIG CLIENTS
CTM; Bidvest Bank
Accounts we won over the past 12 months
Accounts we lost over the past 12 months
WHO OWNS US
THIS IS HOW YOU GET IN TOUCH WITH US
Tel: +27 11 341 0994
Find us on Facebook: blastbc
TWITTER HANDLE: @Blast_BC
THIS IS HOW MANY PEOPLE WE HAVE
WHO’S THE BOSS
OUR BUSINESS IN 140 CHARACTERS
A hybrid studio/agency that crosses the specialist disciplines of identity development, brand advancement and advertising through all media.
OUR KEY MOMENT IN THE PAST 12 MONTHS
Reinventing ourselves. We have seen the future and it involves bigger thinking utilising tighter, more talented resources.
Established in 2001, Blast Brand Catalysts is a hybrid studio/agency that crosses the specialist disciplines of brand identity development and advertising. Design and advertising have dedicated skillsets and objectives. But working to a singular, longer-term strategic projection at the outset will factor market and media competitiveness as well as category differentiation. There is also an immediate, fluid transition from brand inception to activation.
Blast Brand Catalysts researches, strategises, designs, applies, implements, evolves and invigorates with proven, follow-through calibre. The tightly talented team gets it done, gets it done well, and gets the very next thing done even better.