A new brand identity for Blast Brand Catalysts

Posted: October 31, 2013

When coming up with a new brand identity, it’s vital to explore what the individuals within that company represent, as well as the company’s collective consciousness. Another important aspect to reflect is not only the present state of the brand, but also how the company may change and adapt in the years to come. We took all of this into account when designing the new identity for Blast Brand Catalysts.

Blast is a hybrid advertising and communications agency. It is an energetic, symbiotic eco system that exists in a rapidly evolving industry. Because of this, we needed our new identity and brand logo to reflect our complex individual and social dynamics, as we strive to succeed in a revolutionary techno-economic world.

The icon.

A rapidly growing part of our identities now exists in a digital realm. Icons are no longer solely invented for multi-national giants, but also for individuals to use on a daily basis. A new age digital heraldry is what people are searching for in the age of this app-generation. Bold and confidently simplistic, the Blast brand logo is tagged with our inception date 10 01 01, which also symbolises our evolutionary leap into a binary realm made up of 1s and 0s.

The typeface.

Letters create words. Words create thoughts. Thoughts create ideas. Ideas change the world.

Our chosen typeface is borne from the very same ideals that crafted that titan of typefaces, Helvetica. Simple and timeless, each letter has a perfect balance of positive and negative spaces. This fusing of letters reflects our synergetic relationships with our clients, as well as our custodianship of their brands.

A visual feast.

From mystical hieroglyphs to traditional heraldry and even modern-day tagging, our brand identity explores iconography and imagery across the entire timeline – paying homage to the past, present and future. It also showcases our understanding of an increasingly cross-cultured world.

So as we move into a realm of unprecedented possibility, with evolving tools of communication, it is important not to underestimate the inherent influence of a symbol. For the significance of a seemingly simplistic icon or brand logo can, and in most cases will, live on long after its creators have passed.

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ABOUT BLAST BRAND CATALYSTS

OUR CORE SPECIALITY IS
Getting the client’s business

OUR BIG PIECE OF WORK IN THE PAST 12 MONTHS
Rebranding of CTM stores

OUR BIG CLIENTS
CTM; Bidvest Bank

Accounts we won over the past 12 months
Estée Lauder

Accounts we lost over the past 12 months
None

WHO OWNS US
Independently owned

THIS IS HOW YOU GET IN TOUCH WITH US
Tel: +27 11 341 0994
E-mail: info@blastbc.co.za
Website: www.blastbc.co.za
Find us on Facebook: blastbc
TWITTER HANDLE: @Blast_BC

THIS IS HOW MANY PEOPLE WE HAVE
17

WHO’S THE BOSS
Angelo Beck
Chris Primos

OUR BUSINESS IN 140 CHARACTERS
A hybrid studio/agency that crosses the specialist disciplines of identity development, brand advancement and advertising through all media.

OUR KEY MOMENT IN THE PAST 12 MONTHS
Reinventing ourselves. We have seen the future and it involves bigger thinking utilising tighter, more talented resources.