More New Business For Draftfcb Johannesburg

Posted: November 20, 2013

Hot on the heels of being awarded the Debonairs Pizza marketing account, Draftfcb Johannesburg has learnt that it is to also work on Fishaways, a leading take-away seafood brand in South Africa with 119 restaurants nationally and six throughout Namibia and Mauritius.

Both brands belong to branded food services franchisor, Famous Brands, which entrusted its casual dining brand and South Africa stalwart, Wimpy, to the agency in 2012 and Africa’s leading take-away and home delivery pizza chain to it late last month, after a tough creative pitch.

Famous Brands owns 11 casual dining and seven quick service brands in 13 countries on the African continent, in Dubai, in India and the United Kingdom.

Since its inception in 1999, Fishaways continues to offer South African’s fresh, quality seafood take-away at great value – a combination that the modern consumer finds highly attractive.

Draftfcb Johannesburg managing director, Alistair Mokoena, is over the moon to add a third Famous Brands brand to the agency’s stable.

“This is great news; we’re delighted to end 2013 on a high,” he said. “We are excited to be part of the team to build the Fishaways brand into one of SA’s favourites.”