One Rand Man wins Black Spear at Assegai Awards

Posted: November 17, 2015

One Rand Man, directed by Rob Smith
Sanlam One Rand Man, directed by Arcade director Rob Smith for King James, won the Black Spear for Most Effective Use of Content at The Assegai Integrated Marketing Awards. The Black Spear is the top prize, awarded to entries which score above 94%, while One Rand Man also took home Gold in the Branded Content category.

In addition, Rob and King James won a Gold for Most Effective Use of Content for Johnnie Walker The Wager, starring Formula One legend Mika Häkkinen. The Wager also won a Bronze for Branded Content and Silvers for Art Direction and UX, Interface and Navigation Design.

One of the most awarded campaigns of the last year, One Rand Man is a five-part online documentary series that follows a South African man living beyond his means, who gets his salary paid to him in one rand coins for one month to give himself and South Africa a new perspective on spending and saving.

Among other accolades, One Rand Man picked up the African Leadership Grand Prix at The African Cristal Festival; Creative Circle Ad of the Year; five Golds at The Midas Awards; two Golds at The Loerie Awards; a Bronze at Cannes Lions; and the only Golds for Branded Content and Integrated Multi-Platform Campaign at The Bookmarks.

Rob also directed the sequel, One Rand Family, which recently placed at Creative Circle Ad of the Month.


One Rand Man – episode one


The Wager – episode four

View more of Rob’s reel here and his ridiculously beautiful film about his recent holiday in Iceland below: