Sanlam One Rand Man, directed by Arcade director Rob Smith for King James, won the Black Spear for Most Effective Use of Content at The Assegai Integrated Marketing Awards. The Black Spear is the top prize, awarded to entries which score above 94%, while One Rand Man also took home Gold in the Branded Content category.
In addition, Rob and King James won a Gold for Most Effective Use of Content for Johnnie Walker The Wager, starring Formula One legend Mika Häkkinen. The Wager also won a Bronze for Branded Content and Silvers for Art Direction and UX, Interface and Navigation Design.
One of the most awarded campaigns of the last year, One Rand Man is a five-part online documentary series that follows a South African man living beyond his means, who gets his salary paid to him in one rand coins for one month to give himself and South Africa a new perspective on spending and saving.
Among other accolades, One Rand Man picked up the African Leadership Grand Prix at The African Cristal Festival; Creative Circle Ad of the Year; five Golds at The Midas Awards; two Golds at The Loerie Awards; a Bronze at Cannes Lions; and the only Golds for Branded Content and Integrated Multi-Platform Campaign at The Bookmarks.
Rob also directed the sequel, One Rand Family, which recently placed at Creative Circle Ad of the Month.
One Rand Man – episode one
The Wager – episode four
View more of Rob’s reel here and his ridiculously beautiful film about his recent holiday in Iceland below:
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INTRODUCING ARCADE CONTENT
ARCADE is a division of Egg Films that produces content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos and more. We are breaking the mould of commercial filmmaking with a more minimal, guerrilla style of shooting but with all the backup of an established production company.
We are no longer constrained by how long or short content needs to be, freeing us to focus purely on engaging and entertaining a specific target audience. In today’s world of super-short attention spans it’s all about making content that audiences want to watch.
Branded content isn’t going to replace traditional advertising any time soon because it’s not at the frontline of selling, but it is filling that essential and bountiful space between the hard-sell and the consumer’s emotional breeding ground.
Arcade represents directors Lebogang Rasethaba, Rob Smith and Kyle Lewis. Egg Films’ multi-award-winning roster of directors is also available for any work aligned with Arcade’s style of producing content.
Arcade handles productions of any size and budget with creative skill and vision, collaborating with agencies and clients alike. The only thing we don’t do is TV commercials; that we leave to the other guys – Egg Films. Lebogang will continue to produce commercials through Egg Films.
Arcade is owned by managing director Colin Howard, director Lebogang Rasethaba, and producer Will Nicholson.