King James’ One Rand Man campaign for Sanlam won a whopping five Golds and a Silver at The Midas Awards in New York. The Midas Awards is the only awards show to recognize excellence in financial marketing and advertising on a global scale.
One Rand Man won Golds for Use of Medium – Advertising: Online; Use of Discipline – Integrated; Use of Discipline – Public Relations; Products & Services – Financial Services; and Use of Medium – Social Media, as well as a Silver for Use of Medium – Non–Broadcast Video.
The Midas Awards recognition follows recent wins at Creative Circle Ad of the Month and at the African Cristal Festival in Marrakech, where One Rand Man won The African Leadership Grand Prix.
Arcade Content’s Rob Smith, who directed the One Rand Man brand film for King James, congratulated everyone involved. “This was our first job through Arcade, so we were incredibly lucky to work with a very talented team at King James on such a groundbreaking project.”
Arcade Content is a new division of Egg Films that produces content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos and more.
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INTRODUCING ARCADE CONTENT
ARCADE is a division of Egg Films that produces content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos and more. We are breaking the mould of commercial filmmaking with a more minimal, guerrilla style of shooting but with all the backup of an established production company.
We are no longer constrained by how long or short content needs to be, freeing us to focus purely on engaging and entertaining a specific target audience. In today’s world of super-short attention spans it’s all about making content that audiences want to watch.
Branded content isn’t going to replace traditional advertising any time soon because it’s not at the frontline of selling, but it is filling that essential and bountiful space between the hard-sell and the consumer’s emotional breeding ground.
Arcade represents directors Lebogang Rasethaba, Rob Smith and Kyle Lewis. Egg Films’ multi-award-winning roster of directors is also available for any work aligned with Arcade’s style of producing content.
Arcade handles productions of any size and budget with creative skill and vision, collaborating with agencies and clients alike. The only thing we don’t do is TV commercials; that we leave to the other guys – Egg Films. Lebogang will continue to produce commercials through Egg Films.
Arcade is owned by managing director Colin Howard, director Lebogang Rasethaba, and producer Will Nicholson.