South Africa’s creatives, particularly those who have entered into the 2012 Pendoring Advertising Awards, which come to Cape Town for the first time since their inception in 1994, are taking over the Mother City with a campaign from Draftfcb Cape Town.
Established in 1994 by all the leading Afrikaans media role players, the Pendoring Awards focus on promoting and rewarding outstanding Afrikaans advertising.
As such, it has grown into a prestigious event on the advertising calendar, with considerable cash prizes for category winners, bursaries for students and a study tour abroad for the Prestige Award winner.
Created by the 2011 winners of the Pendoring Prestige Award (the equivalent of a grand prix), Riaan van Wyk and André de Wet, the 2012 campaign highlights that – thanks to the R50 000 prize awarded to the creator of the Prestige Award on the night – entrants stand to win the opportunity to take over a city of their choice.
Of course, with R50 000 in their pockets, they could opt to conquer another city anywhere in the world; van Wyk and de Wet have just returned from Van Wyk and De Wet recently returned from their prize trip to America and France where they attended the Cannes Lions Advertising Festival and walked away with a Bronze Lion for the same piece that won them the Pendoring Prestige Award.
The 2012 campaign includes a direct mail piece (Godzilla feet), posters, a radio campaign, an online game, designing the Pendoring web site, and a television commercial which was also used virally.
Pendoring web site:
The 2011 Prestige Pendoring winning work can be seen at http://www.youtube.com/watch?NR=1&feature=endscreen&v=oXWlPy16KJU.
Draftfcb South Africa – Brett Morris (011) 566-6000
Draftfcb Johannesburg – Alistair Mokoena (011) 566-6000
Draftfcb Cape Town – Eric D’Oliviera (021) 404-0300
Hellocomputer – David Moffatt (021) 404-0300
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FCB South Africa has a reputation for building South Africa’s favourite brands. That’s probably because we consistently produce South Africa’s favourite campaigns. Founded on ideas that truly connect with real South Africans. Ideas that solve business challenges. Ideas that win awards. Ideas that make a difference to our community, our country and our planet. Ideas that matter.
A network of individually run and managed agencies, FCB South Africa offers full service advertising; data analytics and visualisation; corporate identity, way-finding and packaging design; digital; experiential; promotions; public relations; retail advertising and social marketing solutions.