PNet — Part of the Furniture

Posted: April 28, 2016

PNet’s most recent print campaign, in partnership with Joe Public, makes you look twice and giggle. When you’ve simply been doing the same job at the same place for much too long, it becomes harder to move, especially if you’ve become part of the proverbial furniture. The print campaign advertises PNet’s job portal that offers close to 20 000 job positions online. Joe Public’s execution highlights people who feel stuck in a rut and under-appreciated to move out of their ‘comfort zone’ and start searching for a new job on pnet.co.za – of course. The three executions, aptly named Chair, Coat Hanger, and Table aim to get the audience to empathise with the ‘part of the furniture’ employees but also delivers a good dose of humour and hits home with the following witty message: Move before you can’t.

Part of the furniture: Chair Part of the furniture: Table Part of the furniture: Coat hanger

Credits:

Title
Part Of The Furniture

Agency
Joe Public

Client
PNET

Executive Creative Director
Adam Weber

Creative Director
Roanna Williams

Agency Art Directors
Wynand Botha
Stephanie Hunter

Agency Copywriter
Claudi Potter

Chief Creative Officer
Pepe Marais

Account Management
Mpume Ngobese

Agency Producer
Tammy Chetty

Retoucher
Rob Frew

Photography & Illustration
Carioca