Specialist Out-of-Home (OOH) Communications Agency, Posterscope, and its specialist partners Outdoor Auditors are currently in the field auditing billboards across South Africa.
The biannual, national audit is extensive and covers 25+ fields of data for every billboard in the country. Over the course of the month over 10,000 billboards will be audited for advertiser details, site information, and their relative quality.
The data from the January audit is already in use, while the data from the July audit will be available in September. This will be used to analyse brand activity, develop contextually relevant client insights, and to strategically inform Posterscope’s OOH media planning. Using the audit data, Posterscope produces customised audit reports and competitor activity reviews that are useful to brand and marketing teams, media agencies, and media owners.
If you’d like to learn more about the OOH auditing process, please contact Posterscope.
For further information contact:
T: 021 442 5600
SSA Development Director
T: 021 442 5600
TEDxTableMountain in partnership with Carat South Africa are inviting you to their next highly anticipated event!
Facebook is shutting down its Friends Data API: Here’s what it could mean for digital marketers and developers
Jaco Lintvelt appointed to drive AMNET: Dentsu Aegis Network’s programmatic & real time bidding platform
At a glance
Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services.
With consumers more connected, through a range of devices, than ever before, the era of media convergence is presenting many opportunities as well as a new, complex media eco-system. From identifying who the consumers are, to how they make their decisions, Dentsu Aegis Network and its brand businesses of Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum make the best use of today’s media mix to bring to life the right communication strategy and deliver the best results for clients.
Dentsu Aegis Network South Africa
Through our five network brands Carat, iProspect, Isobar, Posterscope and Vizeum, Dentsu Aegis Network provides best-in-class expertise and capabilities in brand, media, digital and specialist communications through our original holistic and integrated approach. Our communications services include digital creative execution, content creation, media planning, marketing, SEO strategy and marketing analytics.