Arcade Content’s Kyle Lewis directed FUSEG, the new Riky Rick x Cassper Nyovest x Anatii music video.
On his Facebook page, Riky Rick hailed FUSEG as “the best music video of my career. TRUE ART,” high praise from an artist who won Video of the Year at the 2015 MTV African Music Awards.
The song became Riky Rick’s first number one on iTunes, while the video is already on just under 100 000 views on YouTube.
“One of the hardest hip-hop visuals out of the continent this year.” NotJustOK
“Haunting… ominous… a slightly unsettling affair that pairs well with the dark feel of the track.” OkayAfrica
“Breath of fresh air… With this music video, other visual creatives will now be forced to create visuals that are out of the norm and challenging.” Slikour on Life
“The #FUSEG Visuals, DAMN!!! The best of 2015. #MMA.” @DeeHunnid on Twitter
“@actioncutkyle is the best director in Africa…” @RealCalvo on Twitter
Visit arcadecontent.tv/south-african-director/kyle-lewis to see more of Kyle’s work.
Director: Kyle Lewis
Producer: Ali Wacher
1st AD: Nic Eve
Make Up & Styling: Kaley Meyer
Make Up Assistant: Monique du Toit
Art Direction: Bianca Prinsloo
Props Assistant: Jean Makoba
Director of Photography: Fahema Hendricks
Focus Puller: Antonie Stemmet
DIT: Jürgen Painczyk
DIT Assistant: Dylan Young
Gaffer: Mario Mohammed
Best Boy: Cyril Nicholson
Spark: Jody Meyer
Grips Assistant: Jaryd Cohen
Editor & Colourist: Stephen du Plessis
Behind The Scenes Photographer: Batandwa Alperstein
CAPE TOWN OFFICE
168 buitengracht street,
cape town, 8001, south africa
tel: +27 (0)21 426 0728
3rd floor, design district,
cnr keyes & tyrwhitt ave
rosebank, 2196, south africa
tel: +27 (0)861 eggfilms / 344 3456 (sa callers)
tel: +27 (0) 11 447 2111 (overseas callers)
vjorn du toit
INTRODUCING ARCADE CONTENT
ARCADE is a division of Egg Films that produces content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos and more. We are breaking the mould of commercial filmmaking with a more minimal, guerrilla style of shooting but with all the backup of an established production company.
We are no longer constrained by how long or short content needs to be, freeing us to focus purely on engaging and entertaining a specific target audience. In today’s world of super-short attention spans it’s all about making content that audiences want to watch.
Branded content isn’t going to replace traditional advertising any time soon because it’s not at the frontline of selling, but it is filling that essential and bountiful space between the hard-sell and the consumer’s emotional breeding ground.
Arcade represents directors Lebogang Rasethaba, Rob Smith and Kyle Lewis. Egg Films’ multi-award-winning roster of directors is also available for any work aligned with Arcade’s style of producing content.
Arcade handles productions of any size and budget with creative skill and vision, collaborating with agencies and clients alike. The only thing we don’t do is TV commercials; that we leave to the other guys – Egg Films. Lebogang will continue to produce commercials through Egg Films.
Arcade is owned by managing director Colin Howard, director Lebogang Rasethaba, and producer Will Nicholson.